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A personal journey through 40 years of Now! and beyond.

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30 Years of NOW – The Christmas Album Part 2 (2000-2015)
Other Now Albums

30 Years of NOW – The Christmas Album Part 2 (2000-2015)

by ntwicmDecember 4, 2015

By 2005, it had been five years since the last NOW Christmas Album, and it was time for a reboot. But things had changed in the interim. Popstars: The Rivals and lying in wait The X Factor,…

30 Years of NOW – The Christmas Album Part 1 (1985-2000)
Other Now Albums

30 Years of NOW – The Christmas Album Part 1 (1985-2000)

by ntwicmNovember 30, 2015November 30, 2015

The internet never fails to amuse itself by asking “Want to feel old?”, does it? “Here’s what the kid from Cadbury’s Fudge advert looks like now”, “We’re now further away from the release of back…

NOW! 18 – The pompatus of love
Now Albums

NOW! 18 – The pompatus of love

by ntwicmAugust 1, 2013March 3, 2014

In some ways the much-derided (by smart arses like me), and often ignored (by everyone else) re-vamp of the NOW design is nice and simple. No one was calling the albums by their full name,…

NOW 14 – On and off and on again
Now Albums

NOW 14 – On and off and on again

by ntwicmMay 29, 2013August 17, 2014

1989 was a year of major upheaval for NOW. They’d been turfed out of the official album charts into the compilation top 20, a chart no one ever saw, referenced or cared about. It looked…

The Curious Case of NOW ’86
Other Now Albums

The Curious Case of NOW ’86

by ntwicmApril 10, 2013March 3, 2014

End of year compilations were not NOW's style. They tried it once before, using NOW 4 as a way of hoodwinking the public into buying a compilation that had only a passing resemblance to the…

Now That’s What I Call Music 8 – Not perfect, but perfect for you
Now Albums

Now That’s What I Call Music 8 – Not perfect, but perfect for you

by ntwicmApril 9, 2013March 3, 2014

Welcome to the future! For Christmas 1986, NOW would deliver a lovely shiny package for its fans, because the future is always shiny, isn't it? NOW 8 is fit to burst with number ones, top…

Now That’s What I Call Music 4 – Hello, is it twee you’re looking for?
Now Albums

Now That’s What I Call Music 4 – Hello, is it twee you’re looking for?

by ntwicmMarch 24, 2013March 3, 2014

Whilst NOW 3 may have given us the wonderful NOW! balls logo, it also gave us another, less welcome taste of 80s design: wacky, wavy neon lines. So 80s, so Max Headroom, so The Roxy,…

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