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A personal journey through 40 years of Now! and beyond.

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NOW! 18 – The pompatus of love
Now Albums

NOW! 18 – The pompatus of love

by ntwicmAugust 1, 2013March 3, 2014

In some ways the much-derided (by smart arses like me), and often ignored (by everyone else) re-vamp of the NOW design is nice and simple. No one was calling the albums by their full name,…

NOW 17 – Just what is it that you want to do?
Now Albums

NOW 17 – Just what is it that you want to do?

by ntwicmJuly 29, 2013March 3, 2014

As the first NOW album of the 90s NOW 17 promises much and delivers little, but it points the way to another world far removed from the Wet Wet Wets, Jellybeans and Johnny Hates Jazzes…

NOW 13 – Don’t worry, be crappy
Now Albums

NOW 13 – Don’t worry, be crappy

by ntwicmMay 23, 2013April 3, 2014

Why, in the winter of 1988, it was decided to base a cover of NOW 13 around a charmingly retro spaceship design, I do not know. But it’s a fab design and, even better, features…

Now That’s What I Call Music 9 – Taking your breath away
Now Albums

Now That’s What I Call Music 9 – Taking your breath away

by ntwicmApril 14, 2013March 3, 2014

In 1987, for the first time since they had co-existed, NOW released its first compilation of the year in the Spring, leaving Hits 6 to take over for the summer, presumably because it gave NOW…

The Curious Case of NOW ’86
Other Now Albums

The Curious Case of NOW ’86

by ntwicmApril 10, 2013March 3, 2014

End of year compilations were not NOW's style. They tried it once before, using NOW 4 as a way of hoodwinking the public into buying a compilation that had only a passing resemblance to the…

Now That’s What I Call Music 7 – Let’s make lots of money
Now Albums

Now That’s What I Call Music 7 – Let’s make lots of money

by ntwicmApril 5, 2013July 1, 2014

  To talk about NOW 7, you have to have a copy to hand. And I don't mean a digital copy, or a playlist made from the track listing. You have to have an actual…

Now That’s What I Call Music 6 – Re-election day
Now Albums

Now That’s What I Call Music 6 – Re-election day

by ntwicmMarch 31, 2013March 3, 2014

Christmas 1985 would see NOW reclaim its crown, in some style. Not only did NOW 6 indicate a return to form, but they also had the trump card of the Now Christmas Album. I’ll discuss…

Now That’s What I Call Music 4 – Hello, is it twee you’re looking for?
Now Albums

Now That’s What I Call Music 4 – Hello, is it twee you’re looking for?

by ntwicmMarch 24, 2013March 3, 2014

Whilst NOW 3 may have given us the wonderful NOW! balls logo, it also gave us another, less welcome taste of 80s design: wacky, wavy neon lines. So 80s, so Max Headroom, so The Roxy,…

NOW! That’s What I Call Music – Total Eclipse of the Charts
Now Albums

NOW! That’s What I Call Music – Total Eclipse of the Charts

by ntwicmMarch 13, 2013March 3, 2014

  And lo, it came to pass that on the 28th day of the 11th month of the year of our Lord Nineteen Hundred and Eighty Three, that Lord Richard of Branson did declare "Let…

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