Tag: Paul Young

  • NOW 20 – Giant Floating Letters in Space

    NOW 20 – Giant Floating Letters in Space

    Now_20One of the fun things about this blog is the amount of misremembering I’ve been doing; you know that weird feeling you get when you are utterly convinced of something from your past despite all the evidence to the contrary. Like me thinking the NOW pig lasted for years rather than just three albums, that Bros’ I Owe You Nothing was on NOW 11, or that NOW 16 was any good. The biggest mis-memory (if that’s a real word) on my journey so far is the 1990s changing of the guard at Radio 1, that glorious time when Matthew Bannister came in and did away with the Smashie and Nicey brigade. He decided that the station that’s y’know, for kids, should really appeal to, y’know, kids and it was time for The Hairy Cornflake to pack up his Quack Quack Oops and Batesy should concentrate on his video certificate introductions (which are there to help you make the right choice, thanks for listening). Regular readers may have noticed I’ve been building up to it for quite a while, the first mention coming way back on NOW 8, and the inclusion of Queen’s Innuendo as the last track on NOW 19 seemed to perfectly dovetail in my mind with the changing of the guard over at NOW Towers as well, with the GIANT FLOATING PERSPEX LETTERS IN SPACE replacing whatever you called that abomination that had adorned the previous two covers.

    But it transpires I was wrong. TWO YEARS wrong. It wasn’t until 1993 that the axe was swung and Radio 1 changed forever. So, for at least another two years, the charts, and consequently NOW, would continue to lead strange pot pourri lives, despite the best efforts of Belgian techno producers eyeing the charts like so many Bond villains eye killer missiles.

    NOW 20 is nothing if not eclectic. Dance is not as prominent as it had been on the previous few releases, there’s some absolute corking tunes, and there’s no Bryan Adams. This may not seem like a big deal to younger viewers, but 1991 saw the Canadian axe man take the number one slot hostage for four months. Yes, MONTHS. As a Warner Brothers release it would have needed licensing, but for whatever reason it was not included (maybe they were aware that by Christmas that year how utterly sick of the thing the public were, a trick sadly not repeated with Wet Wet Wet’s Love is All Around a few years later). So for once the Christmas NOW release would not feature the biggest hit from its release window and not one person cared.

    As with the previous couple of releases, the opening is a bit of a surprise given the calibre of acts on show, but it’s great to have Vic Reeves and the Wonder Stuff kicking things off with their spirited version of Dizzy. As a huge fan of both at the time this was one of the best singles of the year as far as I was concerned and it’s still a great party record. It is however not the best version of the song with that honour falling to Kurt Russell. Yes, that Kurt Russell.

    NOW stalwart Belinda Carlisle contributes Live Your Life Be Free, coming soon to a cruise liner advert near you. The song I mean, not Ms Carlisle. It’s an odd beast; repetitive, with a throat ripping vocal which Carlisle is clearly not enjoying and a strange, seconds-long, hip-hop breakdown towards the end for no apparent reason other than to make it sound a bit more immediate. A bit like U2’s The Fly. The song which finally ended Bryan Adams top spot occupation it divided listeners more than probably any song of the period. It’s difficult to imagine the commotion this thing caused on release. U2 had become every Dad’s favourite band, and The Joshua Tree was almost as ubiquitous as Brothers in Arms had been a few years previously. Then The Fly happened. I think the fact that it pissed off so many Dad’s made it more appealing to teenagers than it would have been otherwise. It certainly did for me. It doesn’t sound like much else that was around at the time (though their time in Berlin had obviously been spent listening to a great deal of Industrial music).  It could be argued (as I have done) that the seeds had been sown for this kind of thing with Simple Minds’ Kick It In back on NOW 15, but U2 made it commercially successful and, more importantly, listenable. It heralded a gear change for the then biggest band in the world and would prompt similar about-turns from acts like INXS in the coming years. Reinvention for the 90s became de rigeur.

    Bono, hat, glasses
    Bono, hat, glasses. Jackpot.

    Except possibly for the Pet Shop Boys. They decided to once again prove themselves as masters of the cover version with their wonderfully wry mash up of U2’s pompous Where The Streets Have No Name and the standard Can’t Take My Eyes Off You. If this had come out after The Fly you could have made a case for it being a brilliant pastiche of U2’s new direction (also arguing from the benefit of hindsight that it looks forward to the ridiculousness of the Pop-era of Discothèque and The Edge’s Village People moustache). But it came out six months before, making it the oldest track on the album. It had, however, been double A-sided with How Can You Expect To Be Taken Seriously, a critique of pop stars jumping on the charity/humanitarianism bandwagon at the drop of a cowboy hat. The Pet Shop Boys themselves are no strangers to this kind of thing themselves of course, but Bono is a particularly loathsome example, worthy of their ire.

    All that silliness if followed by Erasure’s brilliant Love To Hate You, probably my favourite track of theirs, but one which never seems to get its dues. OMD’s Sailing on the Seven Seas marked something of a comeback for them and continues the knob twiddling mini-theme. It was a huge hit  but listened to now it’s pretty weak tea, with a pink wafer on the side. Andy McClusky would apparently become disillusioned with the pop industry shortly afterwards and decided to get his revenge by creating Atomic Kitten.

    Breast
    “Are these whole again chicken fillets?”

    Then it gets weird. Simple Red’s Something Got Me Started contains the most chilling intro to a song I’ve ever heard, especially if you know how about the randy exploits of the ginger-bonced one (or you would if your parents bought the News of the World as mine did). It’s not a bad tune for Hucknall, but it’s still Hucknall, and that’s still an issue. Lisa Stansfield is far more palatable (and like Hucknall, a buy-in from the currently AWOL Hits stable). Change is a beautiful song, and I rate it far higher than the all-conquering All Around The World, but it makes the fatal error of being low-key with a less memorable chorus. She acts now. Been in Miss Marple and everything.

    (At the time of writing, I’ve just seen her on The One Show. I don’t know what she was plugging because it was The One Show and I’d rather pour concrete into my eyeballs than actually pay it any attention.)

    Also lovely on the ears is Zoe’s Sunshine On A Rainy Day. The echoed drums and incessant hi-hat date it slightly, but it’s one of those irresistible “punch the air and sing along” tunes, guaranteed to put a smile on your face.

    Less lovely are the next two tracks, as NOW 20 goes all sexy. Well, not sexy exactly. Just um… sex, really. Just talking about sex isn’t particularly sexy, is it? As with the earlier Push It, on NOW 12, what was once considered sexy and daring now comes across as crass and sleazy, and sadly for Salt n’ Pepa once again, Let’s Talk About Sex is a bit like a kid who has learned a new swear word. There’s none of their former sass and attitude on show here. I’m not sure if Color Me Badd ever had attitude as such, but they certainly had suits based a packet of Opal Fruits. Frankly they look a child grooming gang. They hit number one with the foul I Wanna Sex You Up, and they all must be in their late 20s, if not older, singing a song that would only have ever appealed to teenage girls who probably felt equally threatened and excited at the same time by those green suits, styled facial hair and Vanilla Ice quiffs. It just turns my stomach. Have a listen to Faith No More’s Edge of the World and tell me that’s not an intentional sound-a-like.

    Badd sex
    Badd sex

    Oddly, the other ‘sex’ song on offer here, Prince’s Gett Off is bumped a track further on, to make way for the oddly inoffensive Kenny Thomas. You might remember he had a couple of hits, but don’t worry if you don’t; you are missing nothing. Gett Off itself is pure filth, but you already knew that. Prince knows it too which is probably why he wrote it. The man just has so much sex coursing through his body he has to channel it somehow. Rozalla’s Faith In The Power of Love is not as well known, or as good as, Everybody’s Free. She played at my work’s Christmas party a few years back performing all (both) her hits. I don’t think many people knew who she was.

    And then… Holy shit…

    The intro is misleading, probably you haven’t heard it very often. Oddly, the exact same intro was heard on Jesus Jones’ bizarre cover version of Hendrix’s Voodoo Chile a year later. But once that deceptive few seconds have passed there is no denying what you are listening to. You could almost Name That Tune in one. It’s cheap, nasty, repetitive and nausea inducing. It’s the musical equivalent of a four year old bouncing on your head and feeding you Tootie Frooties, whilst a mysterious black suit and shades sporting gentleman injects heroin into your ankle. Your brain gets confused; the signals are all distorted and crossed. Am I angry? I want to die but this is soothing, this is warm, this is pop. You submit, just momentarily, and that’s it. You’re caught, like a fly in a web, you can do nothing but struggle. But struggling only makes its grip tighter. So you resign yourself. Wait. Maybe the end will be painless. You half hope it won’t be, and it will be so quick you won’t feel anything at all. Your head is being torn off by a big fluffy kitten; it strips your limbs from your torso one by one, like a team of ants with tiny scissors. And as you finally go into convulsions, your brain can’t quite shut off the incessant noise. A few more seconds more as you finally fade away into nothingness. Then, relief. You catch the final beat and it disappears, echoing away into the distance. It’s over. You made it. You listened to an entire 2 Unlimited track. Then, horror, as you realise it wasn’t No Limits and you still have to deal with that another day…

    No... no!... NO!!!
    No… no!… NO!!!

    Side two rounds off, thankfully, with 3 very listenable tracks. Moby’s Go is a one trick pony, taking a sample from the Twin Peaks soundtrack, adding someone shouting “Go! Yeah!” and occasionally “alright”, but it is good at what it does. As are The KLF, this time appearing as The JAMMS, with Its Grim Up North. A brilliant attempt to get any old crap into the charts, this runs off a list of northern towns and cities over a heavy industrial noise-based musical arrangement. The whole thing is, once again, a massive joke, and no doubt a pun on the then emerging industrial music scene coming out of Europe), even finishing with a synthesised version of Jerusalem mixed with a cacophony of noise. I love it.

    One trick pony samples continue with PM Dawn’s massive Set Adrift on Memory Bliss, which would be extremely dull without its Spandau Ballet nugget. That sample makes the tune memorable and listenable. This idea of building a whole track out of one seconds long sample from somewhere else would eventually become a goldmine for lazy producers, with many people not knowing that tunes like Groove Is In The Heart, then later monsters like Beyoncé’s Crazy in Love, would be nothing without those snippets of genius from elsewhere.

    So, the first half has been quite a mixed bag, and part two struggles to fill a whole CD with enough tracks and as a result includes a few rum suspects indeed. Things start blandly with Paul Young’s long forgotten cover of Crowded House’s Don’t Dream It’s Over. Young hadn’t darkened a NOW album for a while but the single did manage to broach the top 20. Recorded as the token ‘unreleased’ track on his greatest hits album, it’s no doubt included to increase sales of that album, though quite why NOW would want to plug the Greatest Hits of an artist on a rival label is unclear (Young was signed to CBS at the time). Perhaps some negotiation was involved to get other artists included? If you want those you have to take this too?

    Also unclear, to me at least, was the success of Enya, whose dreamy soundscapes I’ve never understood. But at least her Caribbean Blue is in good company (relatively) sitting alongside such dull ballads as Paula Abdul’s Rush Rush and Mark Cohn’s Walking in Memphis. Cathy Dennis and Alison Moyet also contribute tunes no one remembers either. Any Dream Will Do demonstrates how weak Jason Donovan’s voice was when removed from the SAW production grinder, and then there’s Glass Tiger’s My Town. I saw this in the track listing and had absolutely no idea what it sounded like, but recognised it instantly as soon as it started. A rugby club anthem in the making with guest vocalist Rod Stewart, this was a favourite of the old guard Radio 1 DJs at the time, but not with the public, as it only limped to number 33. The Canadian diet rockers only had one other top 40 hit, in 1986, with the aptly titled Don’t Forget Me When I’m Gone. We can’t make any promises, guys.

    Then there’s the perennial problem of Julian Lennon. I’ve always felt a bit sorry for the older Lennon Jr because he had to work a lot harder for himself (younger Lennon Jr, Sean, was always daddy’s favourite) and Julian has been picked up, dropped, praised, ridiculed, loved and despised perhaps more than any other rock star spawn. I’ve no idea why his 1989 single Now You’re In Heaven wasn’t a hit, but I suspect its scary ventriloquist doll video kept it off the telly, and the lack of a proper chorus kept it off the radio. With Saltwater, the track up for display here, he took the easy option and finally caved in to do what everyone wanted him to do: he ripped off his dad. And, it pains me to say, the results are absolutely tragic. It makes so many mistakes it’s almost a test case in bad song writing. Lennon was, it’s fair to say, a committed environmentalist who has used huge amounts of his own cash to fund projects and causes; that doesn’t mean we want a heart-tugging, guffaw-inducing song about how everything makes you cry. With the ‘worthy’ box tick, let’s move onto the lyrics: rhyming ‘crying’ with ‘dying’ is as hackneyed as using sub-George Harrison guitar noodling for your instrumental break. Oh you did that too. Harrison did in fact scribble some chords for Lennon but declined to actually appear on the record making him the only Beatle to maintain a modicum of dignity come the 90s. Anyone familiar with The Rutles will recognise Saltwater under a different title, Cheese and Onions, just with nonsense lyrics of a different kind. “What will life think of me the day that I die?”, he asks. Sadly this will be the soundtrack to the epitaphs, which will no doubt contain the phrase “failed to reach the heights of his superstar father”, which is a genuine shame. Saltwater, however, is just shameful.

    "Imagine all the dolphins, eating all the fish... oo-oo..."
    “Imagine all the dolphins, eating all the fish… oo-oo…”

    Shameful heart-tugging kicks off the final terror that is side four of NOW 20. The Scorpions are probably now more famous in the age of the interwebs for their dubious 70s album covers (NSFW) than for their music. The sexist German rock that made them millionaires with drink and drug problems was forgotten as they attempted to dethrone Bryan Adams from number one, with a hymn to the newly reunified fatherland. It comes across as a little odd, to say the least. This kind of thing had not troubled the upper reaches of the charts for a few years, so why this struck a chord in 1991 is anyone’s guess. It was stuck behind Adams for weeks so the record company even launched a press campaign to get people to buy it and topple the Robin Hood botherer, but to no avail. Thank Christ, because it’s bloody awful. Yes, even worse than Bryan Adams.

    It does set the tone for the rest of the side though, being the usual odds and sods that don’t fit neatly anywhere else, but with a definite lean towards your Dad’s side of the market (maybe manoeuvring itself into a potential last minute Christmas gift for Dad for a change). There’s two good songs still to come. James’ Sit Down, finally a hit on its 47th re-release, is the sound of 1990s student common rooms and indie discos. It’s still a good tune despite that sentence, though far from their best. Also great is the surprise return of Voice of the Beehive. I hinted on NOW 12 that they would return but I’m sure many would have struggled to remember what with. Their cover of I Think I Love You is fun pop, just what they did best. It doesn’t pull up any trees, but is a perfectly fine cover version of a throwaway bubble-gum pop hit, that puts a smile on your face and doesn’t outstay its welcome. In pure pop terms, I suppose Roxette’s Joyride delivers too, but it’s not very memorable and hasn’t aged well.

    The rest of the side is frankly shocking. INXS toss away the live-album-flogging Shining Star, surely little more than a B-side beefed up to single status to help shift Live Baby Live (where it appears as a studio track in the middle of a concert album!). There’s the basis of a song here, but we only get one verse and one chorus, yet it still lasts over three minutes. Slade’s final top 40 hit (bar endless re-entries for Merry Xmas Everybody) has the indignity of featuring Mike Smash, sorry, Mike Reid making an appearance doing a dreadful American DJ accent. Radio Wall of Sound is utter bilge with only Noddy’s bellowing over the chorus to rescue it. He hated the thing apparently.

    Monty Python’s Always Look On The Brightside of Life got a re-release thanks to Simon Mayo continually playing it on the Radio 1 breakfast show after hearing it at a Tottenham football match. It probably helped that there was a Monty Python compilation album that needed flogging too. You all know this so I’ll just leave you to consider how on earth the most chillingly bittersweet comedy moments in cinema history has now been reduced to Eric Idle’s pension plan, and a cheap gag to roll out for the Royal Variety performance. Of sole interest is the fact that NOW 20 includes the radio version (not commercially released) which features a re-recorded outro by Idle. That might make it worth one more listen if you can be bothered.

    Eric Idle relaxes at home
    Eric Idle relaxes at home

    NOW 20 contains 35 tracks, the most in the series so far. What is odd is that it could have had at least two more but for the fact they decided to close the album with a song lasting a ball-busting eight and a half minutes! And it’s not even a good song. Well, it’s one of those that people say they like, and occasionally drunkenly bellow out at karaoke (always forgetting how long the bloody thing is and getting bored halfway through). I hate American Pie. I hate its pomposity. I hate its length. I hate the slow intro, the jaunty middle and the ridiculously protracted ending. I hate Don McLean’s stupid stars and stripes thumb. I hate the fact that Don McLean has the same name as a 70s comedian and Summertime Special stalwart. I hate Madonna’s cover version, I hate that it’s never explained what the bolloclks lyrics are all about. (Yes, I know it’s about Buddy Holly, but how? Why? Where?). And I hate the fact it got re-released in a full version for no good reason in 1991, reached number 12 and ended up on NOW 20.

    So the second half of NOW 20 has hit a quite stunning low. But no one cares. No one cares either that NOW 20 was the last NOW album with an accompanying VHS release. All anyone cares about when it comes to NOW 20 is it was the first album to feature the still-going GIANT PERSPEX LETTERS… IN SPAAAAAACE!!!! Design. And in a single stroke any sense of innovation, charm and individuality that the series had was lost forever.

    I’m fully aware that for anyone buying a NOW album between 1991 and today this is what a NOW album looks like; that doesn’t make it right. Maybe Don McLean was right after all: 23rd November 1991, the release day for NOW 20, really was the day the music died. Moving into 1992, my NOW odyssey is getting harder.

    NOW THAT’S WHAT I CALL MUSIC 20

    Release date

    18th November  1991

    Biggest tracks

    Dizzy – Vic Reeves & The Wonderstuff

    The Fly – U2

    Wind of Change – Scorpions

    Lost gems

    It’s Grim Up North (Part 1) – The Justified Ancients of Mu Mu

    Love to Hate You – Erasure

    Forgotten tracks

    My Town – Glass Tiger

    Shining Star – INXS

    Worst Tracks

    I Wanna Sex You Up – Color Me Badd

    Get Ready For This – 2 Unlimited

    What’s missing?

    There’s No Other Way – Blur

    I’m Too Sexy– Right Said Fred

    More Than Words – Extreme

    NB: Last NOW release to have an accompanying VHS release

    Track listing

    CD 1
    Dizzy Vic Reeves & The Wonderstuff
    Live Your Life Be Free Belinda Carlisle
    The Fly U2
    Where The Streets Have No Name (I Can’t Take My  Eyes Off You) Pet Shop Boys
    Love To Hate You Erasure
    Sailing On The Seven Seas Orchestral Manoeuvres In The Dark
    Something Got Me Started Simply Red
    Change Lisa Stansfield
    Sunshine On A Rainy Day Zoe
    Let’s Talk About Sex Salt ‘N’ Pepa
    I Wanna Sex You Up Color Me Badd
    Best Of You Kenny Thomas
    Gett Off Prince & The New Power Generation
    Faith (In The Power Of Love) Rozalla
    Get Ready For This 2 Unlimited
    Go Moby
    It’s Grim Up North (Part 1) The Justified Ancients Of Mu Mu
    Set Adrift On Memory Bliss PM Dawn
    CD 2
    Don’t Dream It’s Over Paul Young
    Caribbean Blue Enya
    Saltwater Julian Lennon
    Rush, Rush Paula Abdul
    Any Dream Will Do Jason Donovan
    Too Many Walls Cathy Dennis
    This House Alison Moyet
    Walking In Memphis Marc Cohen
    My Town Glass Tiger
    Wind Of Change Scorpions
    Shining Star INXS
    Joyride Roxette
    Sit Down James
    I Think I Love You Voice Of The Beehive
    Radio Wall Of Sound Slade
    Always Look On The Bright Side Of Life Monty Python
    American Pie (Part I) Don McLean

     

  • The Hits Albums 1-10 – Two tribes go to war

    The Hits Albums 1-10 – Two tribes go to war

    The_Hits_Album_1Batman needs the Joker. Tottenham Hotspur need Arsenal. Jerry needs Tom. But I suspect NOW could have done without the bother of the Hits Album. Having seen EMI and Virgin come together to dominate the charts over Christmas 1983, and perhaps more importantly, repeating the success in the early months of 1984, it was perhaps inevitable that the other big boy record companies would think “we want some of that”. And so it was that two more of the major labels, WEA and CBS, joined forces to take NOW on, head on, for Christmas 1984. And, briefly, they would take over as top dog. But thanks to mismanagement, poor marketing and NOW upping its game, it would be a short-lived victory.

    The Hits Album copied NOW’s template so slavishly it could be accused of plagiarism. The cover design is, for the 80s, relatively under-designed, with the slight whiff of a rush job. The giant capital lettered HITS in the centre tips a hat to the NOW brand, almost egging it on into a fight. The spiral background being the slightest concession to the swirly, garish design favoured by its rival. Yuppie minimalism seems to be the order of the day here, with the Monopoly style outer edge giving it to us straight: star photos, names and, unlike NOW , the song titles too. No messing here, they were so confident they were not going to leave anything to your imagination. You want the hits? Well you can have ’em: Thriller, Ghostbusters, Drive, I Feel for You, Freedom, Purple Rain… this was as strong a line-up as any NOW album, and probably bigger than all of theirs bar NOW 1. The back repeats the formula, but with a weird star shaped thing replacing the spiral, and the actual track listing taking centre-stage.

    The gatefold inner apes NOW’s look to a tee (photo, mini bio on the song, album details and catalogue number), but because the layout is simpler, it allows space for a vital photo of the artists current album. This was bound to make things easier for lazy or stupid people in Woolworths the following Saturday when they wanted to buy Chicago’s Chicago 17 or Shakey’s Greatest Hits.

    While I’m not going to go into too much detail here (after all this blog is about NOW not HITS!) it’s note worthy how Hits did differ from NOW in one area which probably went completely unnoticed by the buyers of each series. Due to the labels involved, there is an unavoidable bias towards American acts on the Hits albums. Now when those artists include Jacko, Prince and Madonna, you can’t really complain. But when you’re trying to persuade ‘the kids’ of the relative merits of The SOS Band, The Cars or Deneice Williams, it looks a bit more like filler, to make up those precious 32 top chart hits, which, incidentally would have been two more than NOW had had on an album up to that point. But with NOW 4, they decided to go for two more as well. Not that it helped.

    Incidentally, I’ll just quickly quash a vicious rumour about NOW that has been repeated ad nauseum by lazy journalists over the years:  the reason Madonna never appeared on NOW albums has got nothing to do with her being a huge megastar who wanted nothing to do with compilation albums, it’s simply that her record company didn’t want her to.  She may have been able to appear on the first NOW with Holiday; Warners were happy to license other artists to the album, and Madonna was nowhere near big enough to throw her weight around about not wanting to appear on dirty old compilations. She obviously had no such qualms appearing on most of the first 10 Hits albums, and even on the first Monster Hits compilation, which I’ll come to later.

    The Hits Album was released in direct competition with NOW 4, and trumped it in the number one stakes, racking up three (Freedom, Careless Whisper and I Feel For You) and just about every number two that got stuck behind Frankie Goes to Hollywood’s Two Tribes for nine weeks, including Hole in my Shoe by neil (sic) which looks very odd finishing off the album, following in the footsteps of such giants on side four as Van Halen, Meatloaf and Shakin’ Stevens.

    The best track is obviously Kenny Loggins’ Footloose. By a mile.

    The_Hits_Album_2Hits 2 followed quickly, in April 1985, possibly the reason why NOW refrained from releasing an Easter collection, and instead diverged into the first of a series of NOW Dance albums. (NOW 5 would eventually arrive in the summer.) It’s a very strong line-up again, featuring three massive chart toppers (I Wanna Know What Love Is, You Spin me Round, Easy Lover) and one that no one remembers (Jim Diamond’s I Should Have Known Better). There were other good tracks on there, too, with Kirsty MacColl’s excellent cover of Billy Bragg’s A New England, Prince’s 1999 and Close (to the Edit)  from Frankie label mates, Art of Noise.

    Maybe as a sign of the design chaos to come, there seems to be much confusion over the correct title of the release. It’s commonly referred to as The Hits Album 2, or simply Hits 2, but the spine refers to it as Hits 2 The Album… catchy.

    Phil Collins appearance here, on Easy Lover,  indicates a little tit-for-tat game that would happen a lot over the next few years, due to the fact that EMI/Virgin (NOW) and WEA/CBS (Hits) were not likely to license their own acts to the rival series, at least not when they were releasing albums at the same time. Every so often an opportunity would arise where an artist broke ranks to record something for another label. We saw how on NOW 4, they took advantage of a rogue Motown album to include a Michael Jackson song, and on Hits 2, Phil Collins duet with Philip Bailey appeared on Bailey’s label, CBS, so Hits were able to include it. Even if it hadn’t been a number one, it would probably still have been included just for the sake of including a track from one of the rival series’ artists.

    Another example of this is the inclusion of The Pet Shop Boys on Hits 4. Although signed to EMI subsidiary, Parlophone, West End Girls had originally been released on CBS  in 1984 when  it had not been a hit. By 1986 it was a massive number one, and The Pets were big news. And no doubt CBS still held some rights. Odd that the Pet Shop Boys aren’t one of the featured acts named on the cover though.
    The_Hits_Album_3Hits would continue to be successful throughout the mid 80’s, relying on a dependable bunch of stalwarts (Madonna, Prince, Eurythmics, Paul Young) and a succession of huge number ones (The Power of Love, I Wanna Dance with Somebody, Eternal Flame).  They would, like NOW, sometimes struggle to fill the quota, leading some truly odd appearances for people like ELO (the massive number 28 hit, Calling America… no, me neither), The The (the brilliant Infected on Hits 5 would, amazingly not be their only appearance) and The Jesus and Mary Chain (April Skies). The last two are great songs and you could argue it’s laudable that they were brought to a wider audience, but they just seem so out of place. Drive by The Cars would shamelessly appear on The Hits Album AND Hits 3 just a year later! Somehow, for reasons history does not record, the song made the top ten twice; number 5 in 1984 and number 4 in 1985. That doesn’t excuse its inclusion twice in such a short space of time.

    Hits did often seem to be the slightly edgier cousin of NOW’s pure pop factory, but the fact is their respective track listings were probably interchangeable. Many ‘free agent’ artists not signed to one of the major labels would appear on both series’, sometimes if the albums were out at the same time, an artist would appear on both albums with different tracks (the same track by the same artist was rare, but not out of the question).

    For me, what eventually did for Hits was, ultimately, having no faith in the strength of the content, leading to a series of horrendous marketing decisions which led to customer confusion, and eventually, apathy.

    Just like NOW, Hits took a while to find an established look, or ‘brand’, and it’s arguable they never did. Ask old farts like me to describe a NOW cover, or the NOW logo, and most will have a stab at the balls (as it were) or the giant floating capital letters still in use today. Some might even mention the pig. Ask those same old farts about the Hits albums and you are likely to receive a shrug, or the kind of blank-faced look more commonly associated with my stupid cat.

    My stupid cat
    My stupid cat

    The_Hits_Album_4The first three Hits albums all used some form of giant letter and Monopoly board approach, which was very distinct and stood out. it also gave the feeling of being a bit brash, sure of itself and just a tad cocky. And when you’re featuring such luminaries as Strawberry Switchblade, Matt Bianco, or Frankie by Sister Sledge, six months after NOW had included it, cocky doesn’t sit too well. Also, by this point, NOW had employed a new design team and the artwork had more of a whiff of cryptic cigarette adverts about them, which to mid-80s teenagers was always going to appear much cooler than an album emblazoned with “As advertised on TV”, like the old K-Tel and Ronco albums used to.

    To counter NOW’s new look, Hits 4 featured a Mondrian inspired elaborate ‘4’ on its cover. Truth be told, the style was probably more likely inspired by the then current Studio Line range of hair-gunk products, which also used Mondrian as a ripping-off point (as did a LOT of things in the 80s), but we’ll give them the befit of the doubt. With no NOW album in direct competition, Hits 4 has a strong line-up. I mean REALLY strong. Side one is as strong as NOW 6’s opening salvo, but it sustains the quality much better, only finally stumbling on side four, which still manages to include Kate Bush’s Hounds of Love (See the full track listing here.)
    nowmusicfanblog.co.uk/wp-content/uploads/2013/04/The_Hits_Album_5.jpg”>The_Hits_Album_5Hits 5 featured a giant red die, of course, where all the sides have five on them. I’ve no idea what the thinking behind this was. It’s very silly. There was some continuity on the branding though, with the Hits strap at the top of the design retained from Hits 4. Hits 5 went head-to-head with NOW 8 at Christmas 1986, and would see Hits first CD compilation (it would be the start of NOW regularly releasing a CD as well, after the abortive NOW 4) and it fared badly in comparison.

    Hits 6, potentially, hit on something unique and special with its spectrum of criss-crossing lines on the sleeve. Not as garish as the early NOW albums’ attempts to mimic Max Headroom or the horrible Paintbox graphics that used to appear on-screen on Top of the Pops. Although it’s not immediately representing a ‘6’, once you know that’s what it’s meant to be, it makes perfect sense. That, along with the more elegant ‘Hits Album’ rather than just ‘Hits’, should have set the series up in the style stakes. it’s simple, minimal, adaptable, everything a successful brand should be. So of course, they ditched it.

    The_Hits_Album_6Maybe it was because Hits consistently came in second place that the parent labels, CBS and WEA, felt it was the designers who were letting the side down rather than the content. It must be very difficult for two of the world’s biggest record labels to admit that, maybe, they haven’t quite got as much good content as they would like to fill just 64 tracks a year over two compilation albums (Hits would never release more than two per year). If you, Joe Public, aren’t buying it, and are instead going for their rival, then it stands to reason that the designers are rubbish. Obviously.

    So between Hits 4 and 8, the only design constant was the font used for the title (and even the title would change from Hits back to The Hits Album). Whilst this, in itself, shows a surprising continuity, the ‘Big Idea’ of each sleeve is so radically disparate and that title almost an afterthought) it’s no wonder the public could be confused that this was actually a series. the NOW balls was an instantly recognisable logo, so much so that they could have been placed in almost any scenario and people would still know this was a NOW album. Hits would never have that.

    Hits 6 had seen the giant BMG record label join the fray. They, along with MCA, had made a shameless attempt to get on the compilation bandwagon with two Out Now! albums (I may try and analyse these at some point, if I can hold of them). The track listings may have been good, filling in many of the blanks left by both Hits and NOW, but clearly this was a cash-in rather than an attempt to launch a serious rival. It’s possible they simply wanted to test the water with a view to a potential link up with one of the rivals. BMG would add little to the table, beyond exclusivity for a few more artists, potentially  making NOW’s job slightly harder, but by this point NOW had lassoed Polygram into their stable.

    The_Hits_Album_7A giant 7, and an odd building block design for 8 continued to show that, frankly, Hits didn’t have a clue. Maybe the bosses were right, and the designers WERE clueless. It must have been frustrating to see album after album throwing away the promise that line-ups  including Prince, George Michael, Madonna, a-ha (when they were still huge) were failing to top NOW. Hits 7 would feature such stone cold classics as Eric B and Rakim’s Paid in Full, I’ve Had the Time of My Life and Never Gonna Give You Up.  But it also featured utterly forgettable one hit wonders from the likes of LaVert, Scarlet Fantastic, Desireless (which reached the dizzy heights of number 53, but their story continues below) and as well as a Ray Parker Jr song that ISN’T Ghostbusters! It’s this “throw enough mud and some will stick” approach that makes Hits seem cheaper and more ‘fly by night’ than NOW. NOW’s line ups always betray a certain amount of thought and preparation. Hits track listings generally work like this: All the big songs on Side one; maybe keep back a number one for side three; everything else in no particular order.

    The_Hits_Album_8As an example, Hits 8 features Bros. Largely forgotten today, in the summer of 1988 they were the biggest thing around and were on their way to a massive Wembley appearance (topping the bill at a kind of one-day Glastonbury for screaming teenagers that you could get the tube home from) just months after their first single. I Owe You Nothing (ultimately their only number one) is easily the biggest track on Hits 8 and should open the album. It’s track 5, halfway through the first side. The album actually opens with Stay on These Roads, by a-ha, a top 5 hit, but not the hottest of ‘Hot Hits of Summer ’88’ advertised by the album cover. Hits 8 also featured Desireless again. I did say on Hits 7 that they were a one-hit wonder, with Voyage, Voyage. Well, that still stands because it’s the same bloody track (albeit in a very mildly remixed form, though it doesn’t say that on the track listing). Putting Drive on two on the first three Hits albums is one thing, but putting the same track on two consecutive releases? That suggests either incompetence or such a lack of respect for the  punters it almost makes you glad the series would ultimately fail.

    And failure was but a short step away, thanks to Christmas 1988, and Hits 9. Except it wasn’t Hits 9. Well, it was Hits 9 but it just didn’t say it was Hits 9. For some reason it was decided to drop the number, releasing it as simply The Hits Album,  but the catalogue number confirms that this is in fact Hits 9 (if you are the sort of sad case who looks at album catalogue numbers and then writes blog posts about them). That horrible cover is a still from the dreadful, hugely irritating, and more importantly, cheap-looking, Bruno Brookes-narrated, TV commercial.

    The_Hits_Album_9If this was their idea of a re-launch, or in modern parlance, a re-boot, of the series then it would turn out to be an utter disaster. there is zero brand recognition here, and going up against NOW 13 in the crucial  Christmas market, this would prove utterly suicidal for the series. it didn’t help that the track listing was dreadful, with an over reliance on including tracks that were as up to date as possible, rather than what was necessarily popular (Yazz’ Stand Up For Your Love Rights is a great song, but The Only Way is Up was the earlier, massive hit, and found itself opening NOW 13). When big hits were included they seemed to be the wrong ones: Orinoco Flow and One Moment in Time may have been number ones, but would ‘the kids’ really want them on their Christmas double album of top chart hits from the year? And I don’t care how high in the charts Chris de Burgh got, he shouldn’t be anywhere near this album.

    This insistence on being more ‘now’ than NOW may have also scuppered the chances of three of the labels’  artists in the Christmas charts. It’s extremely rare for Christmas songs to appear on Hits or NOW, but Hits 9 featured TWO songs released specifically for the ’88 Christmas chart, and another which was in the running. One of these was a genuine contender for the Christmas number one, Bros’ Cat Among the Pigeons. It’s traditional for the biggest act of the year to make a play for the festive top spot, and they rarely achieve it, often being humiliated by a kids TV character or some cloying novelty song championed by a DJ who sees it as his duty to “inject some fun into Christmas”. Bros’ single (a double A-side with an unlistenable version of Silent Night) had been released just a week before The Hits Album, so surely some kids who would have bought the single thought, sod that, I’ll get Hits 9 instead and get that other pant-wetting teenage tune of ’88, Angry Anderson’s Suddenly, the soundtrack to Kylie and Jason’s wedding in Neighbours, which was also vying for the Christmas number one!

    Another Christmas casualty included on the album was Chris Rea. Driving Home for Christmas is now, rightly, regarded as a Christmas classic. But back then it failed to even make the top 40. With all these festive tunes gathered on one album, it’s no wonder everyone went out and bought Mistletoe and Wine instead. Yes, Hits 9, or whatever you want to call yourself, I blame YOU for Cliff’s Christmas onslaught.

    As a final indignity, Hits 9 never came close to even threatening NOW 13, only reaching a dismal number 5 (all previous Hits had reached at least number two). It would also be the last to compete in the ‘proper’ album charts, as from January 1989, compilation albums were siphoned off into their own chart.

    The_Hits_Album_10June 1989 would see the swansong of the series in this form, with the release of Hits 10. The spectrum design from Hits 6 was regenerated, cleverly re-worked into a record design which also doubled as a 10. It’s great, and shows the possibilities there could have been had there been more faith in the original idea. The collection is a typically hit and miss affair with some absolutely huge hits (Eternal Flame, Sweet Child of Mine), massive flops (Luther Vandross’ Come Back, anyone?) and some forgotten gems (Robert Howard and Kim Mazelle’s Wait, Alyson Williams’ Sleep Talk). The reliance on current hits again results a generally dreary collection over all with the likes of Mike and the Mechanics’ The Living Years and 1927’s That’s When I Think of You prompting the fast forward button. It does however, feature The The and Pop Will Eat Itself back-to-back, so it’s not a total bust.

    What was a bust though, was the series. Hits 10 managed an impressive six weeks at the top of the compilation chart, going platinum, much better than its predecessor, and not too shabby considering its release two months before the school summer holidays. Despite this, another re-vamp was in the offing. It would appear NOW was just too big, and too trusted a brand to be taken on in this manner. Hits had been number two pretty much since day one (but for the brief moment of glory with the first release) and for these boys number two just wasn’t good enough. Getting to number one would, however, remain out of their reach, though it wouldn’t stop them trying.

    For Christmas 1989, they would take a leaf from NOW’s book and adopt a cool animal as their ambassador. A new direction was needed to take them forward into the new decade, and quickly… make it snappy.

     

     

     

     

     

     

     

     

  • Now That’s What I Call Music 5 – Harold Faltermeyer is 5 foot 11 inches tall

    Now That’s What I Call Music 5 – Harold Faltermeyer is 5 foot 11 inches tall

    now 5After losing Christmas 1984 to The Hits Album, NOW! took a short sabbatical in the new year. Clearly they were no longer the only game in town and things were going to have to change. Rather than rush release another NOW! album straight away and try to reclaim the crown quickly, they sat back and watched as Hits strutted its way to Volume 2 in April 1985, attempting to consolidate their position. For NOW! watchers, April brought a surprise in the shape of NOW Dance, a collection of 12″ mixes which would be the first of many ‘special NOW! releases. (NOW Dance would itself become a complimentary series alongside the regular releases. These will be discussed elsewhere.)

    NOW 5 finally arrived in the summer. With no Hits album around the way was clear for NOW! to strike back and make a bold statement that they were still top dog. But in reality, it seems a tad lazy in comparison to some of its predecessors, and, to be fair, even compared to Hits 2, which featured four chart toppers among its fairly strong line-up, compared to just the one on show here (Sister Sledge’s Frankie).

    While initial thoughts are that NOW 5 will be a strong return to form, its deficiencies become apparent pretty soon, on side two, and continue throughout. But before you even get to the music, there’s  the small matter of the artwork, possibly the worst in the entire series.

    Retaining the pig, for what would be his final appearance, seems a solid decision, but the design is dreadful. For the first time in the series, artist photos are ditched in favour of names and logos, which are emblazoned across the pig’s garish stripy yellow shirt (the NOW! balls making up the shirt buttons) whilst shapes, streamers and paint splatter explode in the background, along with a series of incomprehensible arrows. Thankfully the NOW! Balls are also fairly prominent, just in case an unsuspecting record shop patron should mistake the sleeve for some piece of long forgotten pop art, of a kind it so desperately wants to emulate. It’s truly ghastly. The rear of the sleeve replicates the image as if seen from behind. The reversed NOW! logo is a nice touch, but other than that, it just looks like a fat pig in a badly fitting shirt. The theme continues inside the gatefold where a rather creepy looking sketch shows the pig (still in his horrendous shirt) sitting on the edge of a diving board watching someone diving (badly) into, presumably, a swimming pool. But it’s so badly conceived (and the diver appears to have twisted awkwardly mid-dive) that’s it’s hard to know exactly what’s supposed to be going on here. But thankfully, it doesn’t take up much room and is easily missed if you didn’t know it was there.

    Now-5-gatefold

    So does the content do anything to make up for this pictorial abomination? Not really.

    About the only thing people remember about music in the summer of 1985 is Live Aid, so maybe all the big stars were too busy plugging their albums to a worldwide audience… sorry… giving up their free time for a worthy cause to be releasing their biggest and best hits.

    The best remembered songs here, were not necessarily the most successful at the time. Whilst things kick off with A View to a Kill (the last Duran Duran appearance with their original line-up) it’s the other movie theme on side one that is probably the bigger song, Axel F, from Beverly Hills Cop. As the blurb helpfully, and pointlessly, informs us Harold Faltermeyer is “5 foot 11 inches tall”. Slightly more helpfully, it tells us he used to work with Giorgio Morodor and Axel F took four months to reach its number two slot after first charting in march ’85 at a lowly number 73. (Incidentally, that itself was one place higher than that reached by the infinitely superior Fletch Theme, which charted a few weeks after the release of NOW 5. But that’s irrelevant here. Anyway…)

    Scritti Politti finally make an appearance, and would probably have been more successful before The Word Girl if NOW! had given them a bit of a push, and future perennials, Fine Young Cannibals make their debut with Johnny Come Home. Dead or Alive and Stephen “Tin Tin” “Was the singer in Duran Duran before Simon le Bon” Duffy both appear with lesser known as Hits 2 had snagged both You Spin Me Round and Kiss Me earlier in the year. To be fair I’ve always liked Duffy’s Icing on the Cake more anyway, as it sounds like a far more cynical pop song (and attack on the industry) than Kiss Me. If anyone can name another Dead or Alive track, you’ve got one over on me, so I was pleasantly surprised that their In Too Deep was not dreadful, and a perfectly good pop track. Kool and the Gang’s sickly Cherish and Paul Young’s textbook Every Time You Go Away round off things a safe, serviceable way.

    Simon le Bon yesterday
    Simon le Bon yesterday

    Then to side two, where inertia, and a desire to tear one’s own ears off is briefly abated by the soothing sounds of Don’t You Forget About Me and The Power Station’s ludicrously overwrought cover of Get It On. This lovely filling is however sandwiched between Marillion, China Crisis, Phil Collins and David Bowie’s This is Not America, a song I’ve only ever listened to all the way through once. If I don’t want it on a Bowie compilation, I certainly don’t want it here.

    We are into dance territory on side three. The blurb even mentions a “resurgence of dance music” in their piece on The Conway Brothers, who were so ineffectual at following up their number 11 smash Turn It Up, that they haven’t even got a Wiki entry). It’s shrugs all round to be honest, with Mai Tai, Steve Arrington, and more frequent top 40 botherers Loose Ends and Jaki Graham along with the Conway Brothers. Mai Tai’s History is particularly catchy, even if it sounds criminally ripped off from the act that precedes them, Sister Sledge, here ditching their disco roots for possibly the most annoying song on the whole double album, Frankie. Maybe it’s because it was always played at least five times at every school disco I went to, or because it seemed for three years girls would walk around the playground singing it… for whatever reason Frankie is an awful song. The fact that it’s the only number one on show here, proves that no one buying records in 1985 has any taste whatsoever. Graham’s track is pretty decent too, but nowhere near as memorable as her earlier duet with David Grant (later a judge on Fame Academy) Could It Be I’m Falling In Love.

    And why the side finishes with Rory Bremner impersonating Richie Benaud is anyone’s business. It still brings a grin though, and Paul Hardcastle now admits producing the spoof of his own hit, 19 (which, oddly never appeared on a NOW or Hits album).

    The final furlong initially promises things will pick up. A stunning quartet of Unforgettable Fire, Walls Come Tumbling Down, a ruthlessly cut short Walking on Sunshine (which only got to number 9!) and the speaker blowing combination of Gary Moore and Phil Lynott on Out in the Fields. Things mellow slightly with The Damned’s Shadow of Love, another of those odd choices that pepper the series, before the album collapses in on itself. Howard Jones’ dreadful Life in One Day is one of those insufferably chirpy songs you just want to punch in the face (particularly when, like me, you’ve been listening to it on your dreary, snow-delayed commute to work) but unlike, say, Walking on Sunshine, it has a sense of smug self-satisfaction which somehow depresses more than it inspires. It’s astonishing how angry synthesised penny whistles can make you.

    And finally there’s Jimmy Nail absolutely murdering Love Don’t Live Here Anymore. Or at least that’s what I thought from hazy memories of hearing it as a kid, and wandering why that ugly bloke from Auf Weidersein Pet was on Top of the Pops. Nail has got a good voice, like a more delicate version of Joe Cocker, but, although this is much better than I remember it, this is not the right song, and he’s not helped by a smoky, BBC detective drama production going on behind him. Jimmy would have his day in a few years time, which we will come to in due course. But this is a distinctly, almost oppressively, downer ending for a pop compilation. Particularly one that promises so much hot summer fun from it’s cover and equally stomach-churning advert.

    NOW 5 is pretty forgettable all round, its highlights simply enhancing the awful anonymity of the rest. With one side of dreary MOR ballads, and another of forgettable dance music, half the album is written off before you even start. Having stars next single after their big hit has been snaffled by your rival is unfortunate, but that doesn’t mean you HAVE to include them. And maybe, for once, the programming of the tracks seems to have been badly managed resulting in too much of a “side of this” and a “side of that” rather than the melting pot of hits and misses and genres we’d been used to.

    It was time for a re-think. NOW! would need to own Christmas again, and in November they would strike back with a one-two that Hits wouldn’t see coming…

    NOW THAT’S WHAT I CALL MUSIC 5

    Release date

    5th August 1985

    Biggest tracks

    Axel F – Harold Faltermeyer

    Don’t You (Forget About Me) – Simple Minds

    Walking on Sunshine – Katrina and the Waves

    Forgotten tracks

    In Too Deep – Dead or Alive

    Feel So Real – Steve Arrington

    Turn it Up – Conway Brothers

    Magic Touch – Loose Ends

    What’s missing

    19  – Paul Hardcastle

    Head Over Heels – Tears for Fears

    I Feel Love (Medley) – Bronski Beat and Marc Almond

    Track listing

    Side One
    A View To A Kill Duran Duran
    The Word Girl Scritti Politti
    Axel F Harold Faltermeyer
    Johnny Come Home Fine Young Cannibals
    In Too Deep Dead Or Alive
    Icing On The Cake Stephen “Tin Tin” Duffy
    Cherish Kool & The Gang
    Every Time You Go Away          Paul Young
    Side Two
    Kayleigh Marillion
    Slave To Love Bryan Ferry
    This Is Not America David Bowie & The Pat Metheny Group
    Don’t You (Forget About Me) Simple Minds
    Get It On (Bang A Gong) The Power Station
    Black Man Ray China Crisis
    One More Night Phil Collins
    Side Three
    Frankie Sister Sledge
    History Mai Tai
    Money’s Too Tight (To Mention) Simply Red
    Feel So Real Steve Arrington
    Round And Around Jaki Graham
    Turn It Up The Conway Brothers
    Magic Touch Loose Ends
    N-N-Nineteen Not Out The Commentators
    Side Four
    The Unforgettable Fire U2
    Walls Come Tumbling Down The Style Council
    Walking On Sunshine Katrina & The Waves
    Out In The Fields Gary Moore And Phillip Lynott
    The Shadow Of Love The Damned
    Life In One Day Howard Jones
    Love Don’t Live Here Anymore          Jimmy Nail
      

    No video version appears to have been released, but if anyone has any information I’d love to know and update this entry.

     

  • NOW! That’s What I Call Music – Total Eclipse of the Charts

    NOW! That’s What I Call Music – Total Eclipse of the Charts

     

    now

    And lo, it came to pass that on the 28th day of the 11th month of the year of our Lord Nineteen Hundred and Eighty Three, that Lord Richard of Branson did declare “Let there be pop!”, and the British music charts, and the record collections of the nations’ teenagers would never be the same again. From the first bass note of You Can’t Hurry Love, to the final “ooh” of Victims, NOW! was determined to be the definitive collection of the year’s biggest hits, and by jove, did it succeed.

    Glancing through the track listings of later albums in the series you often find yourself staring blank-faced at names that no longer mean anything to anyone. One hit wonders abound, and even some successful artists will elicit the question “what were we thinking?” rather than  “they were great, weren’t they?” Not here.

    Maybe 80s stars were more hard-wearing, maybe I’m being kind to the music I grew up with, but if a contemporary compilation can hit harder than this, I’ve not found it yet: Duran Duran, Madness, Culture Club, Phil Collins, Rod Stewart, Tina Turner, Human League, The Cure, UB40… You can argue the individual merits of the artists, or the song choices included here, but you can’t deny the sheer number of pop titans in attendance here. And that’s looking at it at a remove of 30 years. Imagine how this must have seemed at the time!

    And looking at the track listing (at the end of this post), it’s about as close to “all killer, no filler” as you are going to get. Even the less well-remember tracks would come flooding back with a brief burst of them on the radio.

    Most kids of my generation would record the charts off Radio 1 on a Sunday afternoon, or at least those tracks we liked. The appearance of NOW! almost made that redundant, because they were all here. All we had to do was wait until Christmas, and, if you dropped enough hints when the advert was on the telly, someone would buy it for you (or you could always use that Crimbo money burning a hole in your pocket, and get something tangible rather than blowing the lot on Sherbet Dib Dabs).

    Speaking of adverts:

    Thrilling stuff, I’m sure you’ll agree. Odd to hear Gary Crowley, a legendary alternative DJ, plugging an album of pop hits and telling people to head to Woollies to pick it up, but at the time Crowley was the youngest DJ in the country, ploughing his trade on Capital Radio in London. So he’s down with the kids, but regional? Well, no, he was also presenting a kids show on ITV (Fun Factory, not to be confused with Pat Sharpe’s Fun House), so he would have been a familiar voice.

    A more familiar voice, being as she was one of the hottest young stars on TV, and a successful recording artist in her own right, was Tracey Ullman, here promoting the album in a slightly more dynamic fashion:

    The difference in these two ads is astonishing. One is conservative, to the point; the other is fun, playful. Guess which route the advertising would take after this.

    The official NOW! YouTube channel (http://www.youtube.com/user/nowmusic25?feature=watch) note that the Tracey Ullman advert was the first to be shown, and the Crowley ad was second. Far be it from me to suggest the official NOW! people are wrong, but this does seem slightly odd, for a couple of reasons. The first, as stated above, is that the Crowley ad is very conservative, as if the marketing team hadn’t quite found their feet yet. Being unsure how to flog the thing, they simply got a hot DJ to reel off a list of the artists on it, with the cover featuring prominently. The Ullman advert is a lot more confident, as if the suits realised “we can have fun with this”. it also features snippets of videos, which would have required additional clearance to use in the advert, which takes time, and then right at the end, there’s mention of a video collection too (featuring 18 of the 30 tracks). Would they really have left that out of the second advert if it was available?

    But like I said, I’m just speculating on this, and I’m sure the young whippersnapper running the show on YouTube knows their stuff.

    So, back to the album.

    The cover design is excellent; NOW! in huge letters has obviously come to be the main focus of the albums over the years, and this was clearly an early design decision. Filling the word with pics of the biggest stars on it helps as well. Don’t forget, in 1983, NOW! didn’t mean anything to anyone, so a hook was needed to get the punters to part with their cash. And that hook, unsurprisingly, was the stars. Notice how the focus is on the artists rather than the songs. I believe this was a deliberate choice, to steer NOW! away from the murky waters of Top of the Pops and Hot Hits, who would adorn their covers with track titles, only for the unsuspecting buyer to discover they’d bought an album of session musicians knocking out chart hits at a rate of about four a day.

    Here, there’s no danger of being ripped off. You want the biggest chart hits by the original artists, you are going to get them.

    And check out that strap across the top left hand corner:

    now-1-strap

    It would be a long time before a NOW! album could again boast eleven (11!!!) number one singles. They were so proud of the fact that inside they list the other, unfortunate number ones that didn’t make the cut, all 5 of them: Billie Jean (Michael Jackson), Let’s Dance (David Bowie), True (Spandau Ballet), Every Breath You Take (The Police) and Uptown Girl (Billy Joel). There was a sixth, Only You by the Flying Pickets which reached number 1 after NOW!’s release.

    It’s easy to speculate on why these would be excluded over say two UB40 tracks, but these were all successful and more importantly POWERFUL artists (with the exception of Spandau Ballet) who didn’t need, and probably didn’t WANT to appear on a compilation album. Jackson and Sting would only ever appear on one NOW! album each, whilst Spandau Ballet and Billy Joel would never appear. Being as their respective record companies were happy to license other artists to appear (for instance Jackson’s Epic Records was also home to KC and the Sunshine Band) you have to assume it was the artist, or more likely his representatives, choosing not to appear.

    Bowie is an odd one. He was signed to EMI, so contractually there was probably no reason why Let’s Dance couldn’t appear. It was a huge hit, so surely NOW! would have wanted it to be included. The fact that Bowie tracks would appear regularly throughout the 80s further adds to the mystery.

    If all this seems unnecessarily trivial, well, you’ve got NOW! to blame for that, thanks to their decision to include a snippet of trivia about each track on the inside of the sleeve. Open up that sumptuous gatefold (along with b-side, another phrase at least two generations will never use) and you’ll find a wealth of pop facts like Mike Oldfield’s Moonlight Shadow reached number 4 on June 29th and stayed there for 3 weeks. Or that Duran Duran’s Is There Something I Should Know was only available on this album (and this single version would remain so until the release of Decade, in 1989). Or best of all that Victims by Culture Club was “Almost certain to be No.1 by the time you have this LP” (would you settle for number 3?). Alongside these nuggets would be the name of the album the song came from, just to try and get a few more pennies out of the kids.

    Culture+Club
    Culture Club: the record company were even more disappointed than they are

    How this inclusion came about, I’m not sure, but somewhere between NOW! and NOW 2, a change came about and a handy compilation of the biggest tracks of the year added the opportunity for EMI and Virgin to start plugging artists that maybe needed a little extra push. The seeds are here with the inclusion of Waterfront by Simple Minds. The little blurb is notable for its brevity “Released from forthcoming LP & cassette” (sic). No mention of chart placing, no mention of an album title… nothing. And this wasn’t included in the anticipation of it being a hit as they had done with Victims. At this point Simple Minds had had only two top 20 hits, and were knocking on the door of success, but by no means breaking it down. Was the inclusion of Waterfront in such distinguished company an attempt to get some of the success sparkle of Culture Club, Duran Duran and Kajagoogoo to float their way?

    Kajagoogoo are an interesting bunch, even more so in their relation to NOW! Famous these days for one song, and one song only, Too Shy (here as Side 2, Track 3), just as they seemed destined for greatness, lead singer Limahl jumped ship and enjoyed a brief spurt of success on his own, whilst the Kaja’s themselves bravely carried on in the face of public indifference, before finally the public decided they didn’t really like either the group or Limahl and his stupid Crufts-winning haircut.

    On NOW!, the collective of Kajagoogoo make up 3 tracks! That’s 10% of the album! (This kind of dominance would not be seen again until the various Spice Girls ruled the world, fleetingly, at the turn of the millennium. ) So, alongside Too Shy, there’s Limahl’s first solo effort, the long-forgotten Only For Love, which reached the dizzy heights of number 16 (but in fairness was climbing the charts well at the time of NOW!’s release; this was back in the day when records took time to find an audience and could take weeks to reach their highest chart position) as well as the post-Limahl Kajagoogoo’s first release, the rather bland Big Apple, which would trump Limahl by at least going top 10 (the dumper would beckon soon afterwards).

    limahl
    Limahl: Best of Breed Winner 1983

    Multiple appearances by artists on a NOW! are not unknown, but are still relatively rare. NOW! would feature 4 multiple appearances: the aforementioned Kajagoogoo/Limahl, as well as Phil Collins (solo and with Genesis), Culture Club and UB40. In future cases, multiples would generally occur when an artist has two massive hits in separate guises (usually as a solo artist, and another with a group or a duet), so the double bubbles here of UB40 and Culture Club are very unusual, and would suggest either last-minute filler (possibly for the number one’s listed above that they couldn’t get) or bigger attempts to plug the artists’ albums.

    So, a legend is born. NOW! would end up as the 7th biggest selling album of the year. Not bad considering it was only released 7 weeks before the years’ end. And 1984 would bring bigger and better things, as well as the first sighting of the coolest even-toed ungulate you’ve ever seen

    NOW THAT’S WHAT I CALL MUSIC

    Release date

    28th November 1983

    Biggest tracks

    Total Eclipse of the Heart – Bonnie Tyler

    Karma Chameleon – Culture Club

    Forgotten tracks

    Only For Love – Limahl

    Kissing with Confidence – Will Powers

    What’s missing

    Let’s Dance – David Bowie

    True – Spandau Ballet

    Sweet Dreams (Are Made of This) – Eurythmics

    Blue Monday – New Order

    Track listing

    Side One
    You Can’t Hurry Love Phil Collins
    Is There Something I Should Know Duran Duran
    Red Red Wine UB40
    Only For Love Limahl
    Temptation Heaven 17
    Give It Up KC And The Sunshine Band
    Double Dutch Malcolm McLaren
    Total Eclipse Of The Heart Bonnie Tyler
    Side Two
    Karma Chameleon Culture Club
    The Safety Dance Men Without Hats
    Too Shy Kajagoogoo
    Moonlight Shadow Mike Oldfield
    Down Under Men At Work
    (Hey You) The Rock Steady Crew Rock Steady Crew
    Baby Jane Rod Stewart
    Wherever I Lay My Hat (That’s My Home) Paul Young
    Side Three
    Candy Girl New Edition
    Big Apple Kajagoogoo
    Let’s Stay Together Tina Turner
    (Keep Feeling) Fascination The Human League
    New Song Howard Jones
    Please Don’t Make Me Cry UB40
    Tonight, I Celebrate My Love Peabo Bryson & Roberta Flack
    Side Four
    They Don’t Know Tracey Ullman
    Kissing With Confidence Will Powers
    That’s All Genesis
    The Lovecats The Cure
    Waterfront Simple Minds
    The Sun And The Rain Madness
    Victims Culture Club


    Video edition

    The video version released at the same time contained 21 tracks, including 3 which didn’t feature on the actual album: IOU by Freeez, Never Never by The Assembly and Hold Me Now by The Thompson Twins, which did appear on Now 2.

    Now 1 video

    Phil Collins  – You Can’t Hurry Love
    Duran Duran – Is There Something I Should Know
    UB40 – Red Red Wine
    Limahl – Only for Love
    Heaven 17 – Temptation
    Malcolm McLaren – Double Dutch
    Culture Club – Karma Chameleon
    Men Without Hats – The Safety Dance
    Kajagoogoo – Too Shy
    Mike Oldfield – Moonlight Shadow
    Rock Steady Crew – (Hey You) The Rock Steady Crew
    Tina Turner – Let’s Stay Together
    Freeez – I.O.U.
    Howard Jones – New Song
    UB40 – Please Don’t Make Me Cry
    Will Powers – Kissing with Confidence
    Genesis – That’s All
    Kajagoogoo – Big Apple
    The Assembly  – Never Never
    Thompson Twins – Hold Me Now
    Peabo Bryson & Roberta Flack – Tonight I Celebrate My Love