The world seems to thrive on revivals these days. Whether it’s dreadful sitcoms, the Gallagher brothers or Nazism, it seems we can’t go a week without something from the past being dredged up, brushed off and shoved back in our faces again. One such irritation the past few years has been the vinyl revival. Kickstarted by Record Store Day, a genuine attempt to revive the humble independent record shop which ended up getting hijacked by the major labels as a way of convincing £50 Man (remember him) to part with said amount of money for a limited edition 7” of a ropey live recording of a song he could probably find on Youtube if he could be bothered. The continued baffling success of the enterprise seemed to do more damage to those very retailers it was meant to promote, as they were starved of the product which was the very point, in favour of the resurgent high street stores. Well, HMV.
The Second Coming of HMV has been instrumental in the mass marketing of over priced vinyl for the ‘collector’s market’ and a whole new range of tatty players, the like of which used to be found cluttering up Woolworths (and Woolco) around this time of year.
(Full disclosure: Christmas 2016 saw me temping in said record emporium, and I was guilty of plugging players I knew to be substandard, mainly because customers would always roll their eyes in disbelief when I’d tell them they would probably need to spend over £200 to get a half decent player, while they were longingly stroking a Crosley Cruiser for £69.)
A Crosley Cruiser yesterday
But, as is customary, I digress. This also led to an outpouring of re-releases for vinyl which had previously been widely available to those who were happy to hunt for them, for a quid or two in their local charity shop. £20 became the standard price for a record as, after years of complaining the industry had ripped them off over the cost of CDs, men of a certain age were quite happy to let the industry rip them off over the cost of vinyl instead. Vinyl of albums they most probably already owned in at least one CD format.
NOW were never going to let an opportunity like this pass them by. But just as when they fluffed the CD releases of the original series (only releasing the inaugural album and then… none of the others!) they made the baffling decision not to re-release the series on 180gm vacuum packed collectable gorgeousness. No, they decided to re-release the original Christmas album, but not.
The Christmas Album: 12 Songs of Christmas
Happy Xmas (War is Over)
John & Yoko/The Plastic Ono Band
Last Christmas
Wham!
Fairytale of New York (Feat. Kirsty MacColl)
The Pogues
Merry Christmas Everyone
Shakin’ Stevens
Rockin’ Around the Christmas Tree
Brenda Lee
It’s the Most Wonderful Time of the Year
Andy Williams
I Wish It Could Be Christmas Everyday
Wizzard
Driving Home for Christmas
Chris Rea
Let It Snow! Let It Snow! Let It Snow!
Dean Martin
Merry Xmas Everybody
Slade
Do They Know It’s Christmas?
Band Aid
White Christmas
Bing Crosby
First up, I have no idea what this album is called. On the official NOW site it’s referred to (rather tellingly) as NOW Christmas Vinyl, HMV list it as The Christmas Album: The 12 Songs of Christmas, Amazon it’s NOW The Christmas Album (Vinyl). Who knows. What I do know is just a cursory glance at that tracklisting sets alarms ringing.
First off, there’s no way NOW could have done a genuine re-release of the original Christmas album. The presence of a certain Gary Glitter back in 1985 would have made it impossible. Another potential fly in the ointment is Queen. Thank God it’s Christmas was included originally, but has never appeared on any subsequent NOW Christmas release, for reasons I do not know. It’s a popular tune, gets loads of radio play, and Queen are on one of the NOW labels. I can only assume it’s a decision by the band.
Point two, there have been a fair few ‘classic’ christmas tracks released since 1985. Not many, I’ll grant you, but a few. And the lack of some of them on a NOW Christmas album (even a supposedly nostalgic one) would be sacrilegious. So out would go Shaky’s Blue Christmas in favour of Merry Christmas Everyone. The Greatest Christmas Song of All Time ((c) BBC4 and 6Music) Fairytale of New York also demands to be included, and neglecting Chris Rea’s Driving Home for Christmas would seem churlish. Mariah Carey’s absence, whilst irritating, is probably explained by the fact that she’s a bit too female and poppy for an album clearly aged at middle-aged men; see also The Waitresses’ Christmas Wrapping).
Not appearing on BBC4 anytime soon
But then things get a bit murky, as you realise some of the original tracks missing are pretty huge: Elton John, Jona Lewie, The Beach Boys, even Lord thumbs aloft himself, Macca. But what’s odder is those brought in to fill the gaps. Brenda Lee, Dean Martin and Andy Williams were nowhere to be seen back in 1985, so why include them now at the expense of, probably, better loved and highly regarded tracks that were included on the original release?
The whole enterprise stinks of a cynical cash grab with little regard for its origins, its audience or, frankly, its artists. It’s no better than £3 cds you see in the petrol station with tiny print on the back cover stating “some tracks may have been re recorded without the original artists”. The lack of the original NOW logo on the front cover is the final cherry on the turd.
As I said before, a proper re-release it completely out of the question, but a partial one, omitting the two tracks mentioned, and possibly even with the Shaky substitution, would have been better than what was released. The fact that in my six weeks Christmas work in HMV last year I only saw one copy come through my till may tell a story, but the fact it’s back in the shops this year (and being plugged by said shops) would also suggest they still think somebody wants it. But then if it’s only going to be played on a Crosley Cruiser for a few weeks of the year, what does it matter?
By 2005, it had been five years since the last NOW Christmas Album, and it was time for a reboot. But things had changed in the interim. Popstars: The Rivals and lying in wait The X Factor, had the Christmas number one all but monopolised, which had a strange effect of leading to both the dullest ‘races’ for Christmas number one ever and also a resurgence in the popularity of the Christmas music of old. The previously mentioned Golden Period from the early 70s to mid-80s became particularly venerated on radio and on the multitude of music channels now available. Unfortunately, this didn’t lead to a great deal of new Christmas music, at least not any GOOD new Christmas music, which may explain the decision to slim back NOW Christmas 2005 to a single cd.
It still retains the core tracks you would expect with no surprises or baffling inclusions, bar one. A chap called Patrizio Buanne, who sounds like a lecherous ice cream man with an awful karaoke backing track. It’s so stinky bad it makes you think Michael Buble isn’t actually that bad.
https://www.youtube.com/watch?v=vl4RpS-Gmv0
The album does, though, feature the giant Perspex NOW lettering in a suitably festive landscape, but labels itself as NOW Massive Christmas Hits XMAS which is a tad unwieldy. This may have been a dig at the BMG/WEA backed Christmas Hits (as in NOW’s great 80’s rival, The Hits Album). They had knocked out their first spoiler album in 2001, utilising a near identical track listing to NOW, beefed up to 50 tracks, but crucially including those big tracks (well, two tracks) NOW no longer had the use of: Wham’s Last Christmas, and the more recent Christmas classic Mariah Carey’s All I Want For Christmas. Christmas Hits would appear again in 2004, expanded to 60 tracks and filling itself with a lot more obscure (to UK ears) tracks by the likes of Linda Ronstadt and a Backstreet Boys B-side. On the plus side it includes T-Rex’s oddly neglected Christmas Bop and Wombling Merry Christmas. So it’s clearly brilliant.
In 2006, and no doubt noticing a distinct drop in their December cashflow the previous year, NOW Christmas is back and up for a fight, expanding to 3 discs and 60 tracks. Its title is back to the more normal, NOW That’s What I Call Xmas, but it’s still using Xmas instead of Christmas. No doubt this is something they focus grouped.
(This link to Allmusic is the only tracklisting I can find for the 2006 release; the info on the official NOW site is incorrect, and is actually the 2009 release. Oops.)
Upping the ante to three discs results in some fine introductions (The Waitresses finally make an appearance, a couple of Motown classics, Squeeze’s long forgotten Christmas Day, to my knowledge the only Christmas song to namecheck Morecambe and Wise, feel free to prove me wrong in the comments), a selection of much older tunes and some carols for the oldies (disc 2 would no doubt be given short shrift by the kids) and the inevitable contract fulfilling excretions by EMI/Virgin acts, although ALL of the dreadful tracks mentioned on the 2000 release (Robbie, Spice Girls, Ronan Keating, Billie) have gone. Thank Christ.
In their place however, we get Samantha Mumba’s horribly weedy (and far cheaper, in every respect) version of All I Want For Christmas Is You. Despite its belief that a Spector-like Wall of Sound is achieved by chucking as many different sounds into the mix as possible, it actually achieves the near impossible feat of making perhaps the best Christmas song of the past 25 years utterly unlistenable. It even steals Macca’s squelches. Slow hand clap.
https://www.youtube.com/watch?v=obsUKs78VhY
Slightly saucy Andrew Sisters knock-offs The Puppini Sisters (who, incidentally do a rather superb Dixie jazz version of the Mariah track) deliver the most recent track on the album. Their fun version of Jingle Bells was made available as a download only track, but only AFTER the NOW album had already been released. It was all good publicity for them and their soon-to-be released album, no doubt. Girls Aloud’s Not Tonight Santa is one of the bonus guffs from the Christmas cash-in release of their album Chemistry in 2005. It’s the slightly naughty tale of the Girls’ boyfriend (it’s not clear if they all share the same one or if they are singing about their own significant others) and what he can offer that Santa can’t. Sadly, they missed the opportunity for references to bulging sacks and only coming once a year. It’s fairly dreadful, considering the cracking tunes they could knock out.
His great Lord Cliffness manages to snag three places on the album, with the perennial Mistletoe and Wine being joined by the almost as ubiquitous Saviours Day (whose video reminds me so much of the Wicker Man I once mashed them up) and long forgotten almost-Christmas-number-one-that-no-one-remembers, Little Town. No idea why, maybe Cliff had a Greatest Hits out that year.
https://www.youtube.com/watch?v=YJzdxjGEWhk
Other newcomers include a one-time only appearance of Kate Bush’s Home for Christmas. It’s pleasant but inconsequential (it’s less than two minutes) and pales next to the brilliant December Will Be Magic Again. There’s also Band Aid 20, the ’20 years on’ rerecording of Do They Know It’s Christmas? with a bunch of acts most of which have now been long forgotten just 11 years later. There are many problems with this, the biggest of which is that it gave Sir Bob a handy excuse to forever consign Band Aid II (the Stock, Aitken, Waterman version) to the dustbin of musical history forever. There was the fact that Robbie Williams and Dido desperately wanted to be on it, but couldn’t be arsed to get to the studio with everyone else, but they still let them record a bit and included it; there’s Justin bloody Hawkins who thinks a Christmas charity song is the perfect place for his oh-so-ironic axe wanking; there’s bloody Bono and that bloody line (obviously he had his nose very much put out by Matt Goss and Jason Donovan’s reading of the line in 1989 that he felt compelled to come back, despite the fact Mr Hawkins was intended to sing it); there’s the fact that Bananarama weren’t even asked to be on it, and maintain a 100% appearance rate; there’s Chris Martin’s bafflingly out of tune piano; there’s the Sugarbabes sounding like a computer generated girl band; there’s the John Lennon/Give Peace a Chance ending. Perhaps the most maligned aspect at the time of release was Dizzee Rascal’s rap. Listened to now, that’s probably the best part. At least he’s trying, everyone else sounds so utterly bored. One of the problems with Band Aid 20 (and its later 30 cousin) is the sense of duty involved. Adele got absolutely pelted by the media in 2014 for not appearing on Band Aid 30 despite Bob Geldof insisting he never asked her. If you don’t appear on a Band Aid single you are worse than Hitler. So artists trudge to a grotty recording studio on a cold Sunday morning, probably the worse for wear, and sing a song they’re probably just as sick of hearing as we are. You’re bound to be sound a bit bored. At least on the 1984 original the concept alone was exciting enough to generate much enthusiasm (that and coke, probably), but no one ever thinks about why (let alone gets angry because) so and so isn’t on it (Clare Grogan of Altered Images has at least admitted they were asked and they turned it down, brave girl.)
Sod it. You’re not going to hear it on the radio this year. Or any year.
Even Band Aid 20 isn’t the worst track on NOW Christmas ‘06. State of the Heart’s smooth jazz radio version of Last Christmas takes that particular accolade this time round.
There is a rogue element on here that should be mentioned though: East 17’s Stay Another Day. It’s not a Christmas song. It’s sentimental, yes. It’s got bells on, yes. It has a suitably snowy video wiv da boyz from Da Stow in dare puffer jackets, innit. But it ain’t a Christmas song.
Onto 2009 which features identical artwork but a different tracklisting. A couple of attempted ‘modern’ Christmas songs find their way onto this one, some of which never saw the light of day again. Probably the most celebrated (i.e the one you hear the most) was from Spinal Tap wannabes The Darkness, whose Christmas Time (Don’t Let The Bells End) from 2003 was a genuine attempt to wrestle the Christmas number one back for ‘proper’ Christmas songs. You know, proper Christmas music made by sarcastic piss takers who want to write themselves a fat annual cheque. It’s as cynical and calculated as anything The Dark Lord Cowell ever does and the fact people thought this should be number one over the Popstars is frankly laughable now. What was most chucklesome at the time was the fact that it DID outsell that years’ Pop Idol contestants version of Merry Xmas (War Is Over) (good lord) but couldn’t outsell Gary Jules’ Mad World, a song which managed to out depress Tears for Fears, and instill itself into the nation’s hearts. That track has yet to find itself of a NOW Christmas album, but is a Christmas music channel staple now.
(Amazingly, The Darkness, who have had what some may refer to as a comeback this year, are having another pop at the Christmas charts in 2015, withI Am Santa, an utter dirge of a tune which even a wonderfully well made retro video can’t rescue.)
Other newcomers include Gabriella Cilmi (Warm This Winter) whose attempt at a career in the UK (rather than in her native Australia) needed a boost. What better way than to have your Christmas track included in a supermarket ad campaign, along with a NOW appearance. The Wombats (crazy name, crazy guys) tried their hand at the ‘tell it like it really is’ Christmas song, which isn’t bad, but not exactly great either. For a song from 2008, there’s a distinct whiff of 2005 about this. If you heard it on the radio you’d struggle to recall if it was The Kaiser Chiefs, Futureheads, Razorlight or any number of XTC-rip off merchants from the dark days of the mid 00’s. Even an introduction from Les Dennis can’t raise this above ‘meh’.
Other than this the 2009 vintage is starting to taste extremely familiar, with only the late arrival of The Pretenders’ 2000 Miles and Chris Rea’s Driving Home For Christmas (finally) making the thing slightly more definitive than it ever has. Wham and Mariah are still missing, but we still have State of the Heart and Samantha Mumba to annoy the hell out of people who only want to buy one album with all their faves on it.
2010 appears to be identical music wise, but the artwork has been subtly changed from red to purple and given a tad more room to breathe. The Wombats are still on it.
Joy to the world! The Wham has come! In 2012 people stopped writing crap Amazon reviews of the NOW Christmas Album because of ‘the shitty instrumental version of Last Christmas’ because, finally, Wham’s version returned to NOW for the first time since the original release. In light of this it was also given a prominent place as number three in the almost immovable disc one tracklisting. That running order was given a bit of a spruce and shake up. Not radically so, but at least it didn’t look like nothing had changed, as with the previous couple of go arounds.
George Michael’s second appearance on the album comes from his more recent, and rather neglected, Christmas song, December Song (I Dreamed of Christmas). It’s a proper heart-tugger, which features one of George’s best vocal performances for years. It’s in no way a party tune though, which may account for its lack of airplay in the time since its release in 2009.
Whilst State of the Heart had to give up their slot of Last Christmas to its rightful owner, Samantha Mumba suffers the indignity of being let go in favour of ANOTHER cover version of Mariah’s hit, from someone (or something) called Lady Antebellum. Now, I had to look this one up because that name meant less than bugger all to me, and I really wish I hadn’t. I wonder if this is supposed to be one of those ‘cool christmas’ things that have been popular for a while whereby hipster acts do covers or even attempt a new Christmas song (I blame Sufjan Stevens for all of them). This comes across like S Club 7 trying to do a really heartfelt reading of what was a great pop song. It’s almost interchangeable with Never Had A Dream Come True.
https://www.youtube.com/watch?v=cmbLDpy4z50
Mick Hucknall’s Happy This Christmas can, however, sod off. No hit for years? I know, I’ll write a god awful song, stick Christmas in the lyrics, add some bells and ‘little drummer boy’ percussion. Bingo! Or not. It didn’t chart. If it wasn’t for this blog post, and the radio station Smooth Christmas, I would probably never have heard it.
In other changes The Darkness (after just one appearance), Tom Jones and Cerys Matthews, and, sadly, Squeeze, were let go, and replaced by the distinctly unfestive Coldplay (another dreary would be ‘modern classic’), a suprising return for Sinead o’Connor (her brilliantly haunting Silent Night) and mum favourites Il Divo.
The 2013 release should have been a cause for much celebration as Mariah Carey’s All I Want For Christmas finally made its NOW debut (straight in at number two, pop pickers; John Lennon is still hanging on at number one after all these years), but this is a tainted release for just one reason, and massively controversial it was too (in my head). The past few years have seen the emergence of a new Christmas tradition, and like all great new Christmas traditions it is in fact the revival of an old one. When I was a lad way back when, Christmas didn’t start until the unveiling of that years star-studded Woolworths christmas advert (also available at Woolco). Whether it was Eric Bristow battering a kid at darts, Anita Harris twirling a record stand, Joe Brown being a ringmaster, or The Goodies dancing to an astonishing Super Trouper knock off, you could guarantee it was all anyone was talking about the next day. That and which Star Wars figures you weren’t going to get this year. Well, that tradition is back with us, with many proclaiming John Lewis Day as the official start of the yuletide festivities now. This has not only led to ever increasingly budgeted super commercials by them and their rivals, but also a clamoring to be the unknown (or in Lily Allen’s case, desperate for the work) artist doing an insipid cover of a (sometimes) very famous song in the ad. In 2012, whilst the ad was very good (the snowman getting his snow lady a scarf) the accompanying song was anything but. Worse, Gabrielle Aplin’s cover of Frankie’s The Power of Love usurped its big brother on the NOW album that followed it a year later. I’m not sure why though. The Power of Love is, frankly, one of the best songs of the 80s; powerful, evocative, gut-wrenchingly beautiful, brilliant produced, and, rather sadly in my eyes, a Christmas classic (I say sadly, because it’s so much better than to only be confined to December airplay). Aplin’s version retains none of the original’s potency, replacing a strong message (which incidentally fits the ‘never say die’ message of the ad much better) with a weedy, fragile vocal where the singer sounds like she can barely finish the song. And a year later, no one even remembered it, because, like most Christmas related things, you forget about last year because this year is already creeping up the drive ready to shove a ‘Ho, Ho, Ho’ up your jacksy any second now. No one would have noticed if Aplin’s version wasn’t there; no one would have set up an online petition demanding to know why NOW how snubbed it. No one would have cared. I imagine many DID care that Frankie wasn’t there.
Even more annoyingly it was still present and correct on the 2014 release, which is a carbon copy of 2013.
I don’t think it’s an exaggeration to suggest NOW Christmas 2015 may be the best edition since the first, 30 years ago this very year. The convergence of record companies over the years has led to a situation where almost every major label (Warners being the exception) now falls under NOW’s umbrella, meaning almost everything is up for grabs. What this means is that they can now separate the wheat from the chaff and still knock out a 70(!) track compilation that would keep most festive parties happy. The tracklisting has been shaken to its very core with John Lennon finally forgoing his position at the top of the tree for the first time since the original release (both on the record and in the ads too, where he is now nowhere to be seen) to be replaced by Mariah Carey. No harm done. Interestingly, along with Lennon, many of those survivors from 30 years ago now find themselves bringing up the rear on CD3, including, rather surprisingly, the original opener, Band Aid, though thankfully only in its original incarnation with Band Aid 20 falling by the wayside and (Jesus praise you) no one had the bright idea of including Band Aid 30.
There is a sprinkling of new tracks and a massive addition of new/old tracks too. The actual new stuff (as in songs from the past few years) seems to fit quite nicely, and I’d actually be happy to see them again. Kelly Clarkson manages the best Spector sound-a-like since Mariah’s with the big and bouncy Underneath the Tree. THAT’S how you do a modern Christmas song.
Leona Lewis’ One More Sleep is a perfectly pleasant modern confection which is so in thrall of Christmas past its video even knocks off the one for Last Christmas. The inclusion of Do You Wanna Build A Snowman? is, sadly, inevitable, but at least it isn’t Let It bloody Go, so we should be thankful for small mercies.
What takes it up to another level is the extra classic Christmas tunes of old, many of which will be ingrained in your brain from endless Christmas shopping trips and Christmas movies, but have never before appeared on a NOW Christmas Album. James Brown’s masterful reading of Merry Christmas Baby and Eartha Kitt’s version of Santa Baby are just the start of it. We now have half (HALF!) of the Phil Spector Christmas album. the missing tracks are all replaced by other versions of the songs with the exception of Parade of the Wooden Soldiers (which means naff all to UK listeners) and, tragically, Darlene Love’s majestic Christmas (Baby, Please Come Home), a song the combined mights of Springsteen, Bono and Buble have failed to tarnish. Marshmallow World is here though, and that’s almost as good.
There’s also a superb Ella Fitzgerald hat-trick, providing criminally ignored versions of Sleigh Ride, The Christmas Song and (along with Louis Jordan) Baby, It’s Cold Outside.
https://www.youtube.com/watch?v=tnEbRaFaqfg
https://www.youtube.com/watch?v=4xg6FcaYHf4
There appears to be a great deal of thought in the sequencing of the tunes too, with CD1 clearly being everyone’s favourites along with the party and more up to date hits; CD2 is the classic disc for the oldies (and the not quite that oldies); and CD3 is the more thoughtful, sombre side of christmas, with a couple of carols chucked on for good measure.
But there is one very notable, and elephant-in-the-room-sized omission. Stevie Wonder may be singing about what Christmas means to him, but to a great deal of the UK population, when it comes to Christmas music, Christmas means to them… Cliff Richard. But he is nowhere to be seen. How has the Lord Cliffmass himself managed to go from three tracks a few editions ago, to none. Normally I’d speculate wildly here about the reasons for it, but I can’t afford very good lawyers, so I’ll leave you make up your own minds. Some may argue it isn’t Christmas without Cliff. I am not one of them.
“Hello ladies…”
It’s pretty difficult to see where NOW Christmas goes from here. Obviously we could see a swathe of new Christmas classics released in the next few years, but I doubt it. How many could you name from the past decade? Looking back over the past 30 years, it’s amazing that almost all the original 18 tracks on the 1985 edition have survived all this time. Obviously Gary Glitter isn’t here anymore; Queen’s Thank God It’s Christmas seems a strange omission, but the fact that it has never appeared again after the 1985 edition may suggest the band don’t want it included; Shakey’s Blue Christmas was quickly replaced in the nation’s affections by Merry Christmas Everyone, so that’s an acceptable loss. But the rest are all still here, most of them ever-present. I think that’s rather lovely. And makes me wonder if my generation’s views on Christmas music were probably shaped by that album. I obviously know sod all about the kids today, but I often feel my generation is the one that most cherishes Christmas music, the generation that most enjoys it, reveres it, and criticises the fact that none of the new stuff is as good as the old stuff. I’ve said elsewhere on this blog that I believe everyone thinks the pop music from their youth is the best period. With Christmas music, I don’t think that’s the case at all. I think everyone, no matter how old, could pick their top ten Christmas tunes, and it would encompass a vast, diverse range of artists, periods and styles. And they’d probably all be quite different as well. Though most would probably pick Fairytale of New York or All I Want For Christmas as their number one, instead of Wombling Merry Christmas. The idiots.
The internet never fails to amuse itself by asking “Want to feel old?”, does it? “Here’s what the kid from Cadbury’s Fudge advert looks like now”, “We’re now further away from the release of back to the Future than the number of years Marty travels in the whole trilogy”, and of course, “That person you fancied in your teens now looks like your Nan/Grandad”.
Well, now it’s my turn. Want to feel old? This year marks the 30th anniversary of the release of the first NOW Christmas album. Yep, 30 years since this the sound of John Lennon heralded the arrival of one the most ubiquitous adverts of the festive season (everywhere except on You Tube it seems, where the original remains oddly elusive), and the album became a party must-have for every generation that followed.
If you weren’t around when the first NOW ChristmasAlbum landed in 1985, it’s difficult to convey just how legendary this was. Finally, all your favourite Christmas songs could be found on one album (if the words ‘favourite’ and ‘Christmas songs’ do ever feature in your particular vocabulary). In the dark times, before NOW, Christmas albums fell into very distinct categories. There was your album of standards popularised by the likes of Bing Crosby, Perry Como and Frank Sinatra (in our house the Elvis Christmas Album would hit the deck as we were decking the halls and wouldn’t leave the record player until mid-January). Occasionally, someone like James Brown would pop up with a truly interesting attempt to do something different, but these were rare and often overlooked in the December record buying chaos. (Brown’s Funky Christmas is a brilliant piece of work, combining the familiar and new, socially conscious Christmas fare. It does have a dreadful, fuzzy felt-style cover though). Next was your loose collection of artists from the same record company performing contractually-obligated numbers for a ‘Merry Christmas From…’ collection (the best examples hail, of course, from Motown and the Phil Spector Christmas Gift For You, which hasn’t let the fact that the producer/genius/nutcase is a convicted murderer prevent it from being an annual best seller). There was also your ‘Sing-a-long-a-thons’ from the likes of Chas n Dave and Max Bygraves, instrumental concoctions from Mantovani and James Last, and the inevitable Carols from King’s type affair. As ‘traditional’ as these may all have been, come the 80’s it was very difficult to have a Christmas party and only stick one album on. At least for an hour. Party DJs needed serious help, and Christmas 1985 saw that help arrive in the shape of the first NOW Christmas Album.
If you’ve paid any attention to this infrequently updated collection of ramblings about 80s pop, you’ll know that by the end of 1985 NOW was huge business. The regular series of chart compilations were beginning to be augmented with additional collections under the NOW brand, starting with NOW Dance in the summer of 1985. A Christmas addition must have seemed like a no brainer, particularly with so little serious competition. Even nearly 30 years on the tracklisting is pretty definitive, having the advantage of coming at the end of the Christmas song Golden Age which kicked off in the early 70s, with the likes of Mud and Slade, and ending with Band Aid, Wham and Shakey’s Merry Christmas Everyone (1985’s yuletide chart topper, but sadly, and obviously, omitted).
The great thing here also is the songs are all so ingrained in your brains that I don’t have to spend too much time discussing the merits (or otherwise) of individual tracks and can instead witter on about useless trivia and be rude about Chris de Burgh and Paul McCartney. Hooray!
NOW That’s What I Call Music – The Christmas Album (1985)
(The spine title is NOW – The Christmas Album. The cassette version was known as NOW – The Christmas Tape, and the CD release in 1986 was, rather cunningly, titled NOW – The Christmas Compact Disc)
Tracklisting
Do They Know It’s Christmas?
Band Aid
I Wish It Could Be Christmas Everyday
Roy Wood With Wizzard
Merry Xmas Everybody
Slade
Last Christmas
Wham!
Step Into Christmas
Elton John
In Dulci Jubilo
Mike Oldfield
Another Rock ‘N’ Roll Christmas
Gary Glitter
Wonderful Christmastime
Paul McCartney
Blue Christmas
Shakin’ Stevens
Merry Christmas (War is Over)
John Lennon & Yoko Ono*
I Believe In Father Christmas
Greg Lake*
A Spaceman Came Travelling
Chris De Burgh
Stop The Cavalry
Jona Lewie
Little Saint Nick
The Beach Boys
Thank God It’s Christmas
Queen
Lonely This Christmas
Mud
When A Child Is Born (Soleado)
Johnny Mathis
White Christmas
Bing Crosby
(* – omitted from the 1986 CD re-issue)
As I said, that’s pretty much all you need, right? Everyone is going to have their favourites on that, but for me the standouts are Step Into Christmas (a song I seem to love more and more each year), In Dulci Jubilo, and Greg Lake’s wonderfully sardonic I Believe In Father Christmas, a song written in criticism of modern Christmas that has become a staple of the very thing he is railing against. I’m sure his bank manager doesn’t mind though. That’s not to say Slade, Wizzard, Wham and all the other artists whose names are only one word bring nothing to the table. Christmas would not be Christmas without Noddy’s yell, Roy Wood’s glittery cheeks or George Michael’s bouffant, even for someone like me who endured seven years of shop work at Christmas having them beamed directly into my cerebral cortex from mid-October.
Obviously there are some problems though. The ridiculously popular-with-my-Dad-for-reasons-I-never-understood A Spaceman Came Traveling has much to answer for, not least because it was included here BEFORE De Burgh became a star through The Lady in Red. No one had given a toss about this song for the previous decade, so its inclusion here not only led to it gaining a reputation as a ‘Christmas classic’ (and annual appearances everywhere) but also increased his popularity with the public and, probably, led to the success of The Lady in Red the following year. Chaos theory.
The other pop music criminal hiding in plain sight is Macca, positively glowing on the cover whilst delivering one of the worst pieces of music ever recorded. I’ve said before that the billions he made off of Yesterday and Hey Jude were just flukes, and I submit Wonderful Christmas Time as Exhibit A. Maybe that theory about him dying in the 60s are true, because it’s hard to believe that the same guy wrote this and Hey Jude. What IS that squelching noise? It sounds like a synthesised version of someone playing a guitar through a synthesiser. And then synthesising it. Take the sleigh bells off and you’ve just got a squelchy noise. Macca apparently recorded the whole thing himself, which is a shame as he could have done with a Wing or two to point out it was shite, despite making him a reported £200,000 a year. Which just makes me sick. (I’m rather fond of this Tom McRae cover version which, for me at least, wonderfully sums up the utter joylessness of listening to the bloody thing.)
Paul McCartney, Yesterday
And Christmas wouldn’t be Christmas without a little Glitter. Yes, we are never going to see Another Rock n Roll Christmas gracing a UK Christmas compilation ever again, because while it’s fine to continue to swell the coffers of a convicted murderer like Phil Spector, Glitter is now considered something less than human. It’s still a great track, though. There, I said it.
Of the rest, Shakey’s Blue Christmas seems like an afterthought to modern eyes, presumably because he didn’t want Merry Christmas Everybody included and damage his chances of getting the festive top spot (he’d already held the track back a year to avoid a clash with Band Aid in 1984) and it was cheaper than licensing the far superior Elvis version (which, although not the first recording is probably the definitive recording). In fact Shakey’s version was a huge hit, and was only stopped from being his first festive chart topper by the baffling popularity of Renne and Renato’s Save Your Love; The Beach Boys experiment with the sleigh bells which they would soon adopt and become the only band allowed to use them the rest of the year; and Jona Lewie becomes a millionaire overnight despite not actually writing a Christmas song (this is a theme which will recur as we move through the ages, not least here, where Johnny Mathis’ When A Child is Born makes no specific reference to Christmas beyond mention of a ‘tiny star’, but the production is amazing…)
Ol’ Black Eyes, Bing Crosby, is the sole inclusion from outside the Golden Age, but you always need something for the old folks, don’t you, so what better than perhaps the most famous Christmas song of all time (and even that made the top 10 during the Golden Age, in 1977).
The Golden Age of the Christmas song is worth brief further analysis (with the emphasis on the word anal) as it’s often bemoaned that the recent crop of crimbo chart-toppers (say, the last 20 years) aren’t really in keeping with the spirit of the occasion, being as they are now manufactured and manipulated by the telly to snag the top spot from the rightful grasp of some millionaire pop stars ruthlessly manipulating the charts by releasing a festive themed tune around December in the hopes of securing the summit, and a tasty pension pot at the same time. This is, of course, nonsense. In the entire history of the singles chart only 12 Christmas number ones have actually been about Christmas. That’s 12 out of 61. That 12 includes When a Child is Born (which is tenuous), 3 Band Aids, 2 Mary’s Boy Child and Slade and Mud. But not Wizzard. It doesn’t include the ‘adopted’ Christmas songs such as East 17’s Stay Another Day, which just happened to be number one at Christmas, and thanks to the music TV channels are as ingrained in the public consciousness as any number of sleigh bell riddled ditties. It is interesting though that five of those twelve appeared between 1973 and 1985, and since then only The Lord Antichrist Cliff and Band Aid have had actual Christmas number ones. So any talk that the Christmas number one isn’t the same as it used to be is both way off the mark, but also true if you of a certain age (as, to be fair, most people who complain about it are).
But what of NOW, or rather ‘then’. The first NOW Christmas is pretty perfect but a few omissions stand out. From today’s perspective, The Waitresses’ Christmas Wrapping is perhaps the biggest miss, but the fact is it wasn’t a hit when released in 1981, and only made number 45 the next year, the compilers may have assumed the public wasn’t interested. Kate Bush’s December Will Be Magic Again is a more puzzling MIA as Ms Bush is an EMI stalwart and the song is now a long forgotten gem. The Pretenders’ 2000 Miles, Bowie and Bing’s Little Drummer Boy and Wombling Merry Christmas can be excused by, presumably, prohibitive licensing fees from rival record companies. Paying extra for Wham’s Last Christmas (the biggest selling single in the UK not to get to number one, fact fans!) is one thing. It’s a bit harder to justify it for a bunch of overgrown muppets, even if it is one of the greatest Christmas songs ever.
While we’re on the subject of myth debunking, here’s another: NOW do not re-release the Christmas album every year, and add one track to the tracklisting to get you to buy it again. That would be silly, and not very cost effective. But mostly silly. The album (in its most recent incarnations) is certainly re-issued every year but the tracklisting has only changed nine times in the 30 years since the original release, and all of those changes have occurred since 2000. (Wikipedia states that the original album was reissued in 1986 missing the Queen track, but I haven’t been able to verify this and every copy available on eBay and Discogs seems to have the track present and correct. The first CD issue, also from 1986, is missing the Greg Lake and John Lennon tracks for some reason, but the Queen track is on it, so it would appear odd for it to be taken off of the vinyl and cassette. The track has, however, never appeared on any subsequent new release.)
Part of the confusion for this may arise from the fact that for some reason in 1989 EMI broke ranks from their NOW partners and released It’s Christmas. The tracklisting was near identical but out went Wham, Mike Oldfield, Gary Glitter and Queen, in came Cliff’s Mistletoe and Wine, the aforementioned Kate Bush track, Brenda Lee’s Rockin’ Around the Christmas Tree and Nat King Cole’s The Christmas Song. Shakey’s Merry Christmas Everyone replaced his Blue Christmas. It’s branding and cover design are near identical to the NOW design, so it’s very easy (and probably deliberate) that many punters assumed it was the latest incarnation of the more famous cousin. It’s Christmas was reformatted as It’s Christmas Time in 1992, with Glitter and Queen reinstated, as well as Steeleye Span’s Gaudete, which the kids had been crying out for inclusion on a Christmas compilation I’m sure. And more was to come.
Before NOW Christmas was rejigged and re-released at the turn of the decade/century/millennium (delete where appropriate) Virgin would become the second NOW partner to go rogue, in 1993, releasing The Best Christmas … Ever! This album raised the stakes by being a double, and brought in a lot more ‘classic’ (i.e. old and possibly neglected) Christmas tunes from the likes of Eartha Kitt, Doris Day and Dean Martin. More modern tastes were catered for by Snap’s Mary Had A Little Boy and Enigma’s Sadness, which was one of many songs included for their more tenuous links to Christmas (others included Freiheit’s brilliant Keeping the Dream Alive and The Flying Pickets 1983 Christmas chart topper, Only You) which just struck of padding. Along with the usual suspects, some interesting inclusions included a rare appearance for Mel (Smith) and Kim (Wilde)’s version of Rockin’ Around the Christmas Tree (recorded for Comic Relief in 1987) and Miles Davis’ extraordinary Blue Christmas, which is sequenced immediately before Willie Nelson’s version of the more famous song with that title! An almost identical tracklist appeared as the more familiar sounding Best Christmas Album in the World… Ever! (along with truly terrifying cover art)in 1996.
Various other cheaper, tattier, collections would start to litter the shelves of Our Price throughout the 80s and 90s, but special mention must be made of A&M records A Very Special Christmas, which managed to avoid all the obvious Christmas tracks, and included tracks from the likes of Eurythmics, U2, Bob Seger and the Silver Bullet Band and is possibly the only mainstream Christmas collection to include Run DMC’s Christmas in Hollis (“This IS Christmas music, man!”). Sadly, while it includes a Bon Jovi track, it isn’t R2D2, We Wish You A Merry Christmas.
And so we all meet up in the year 2000, a year which once seemed to promise so much but which ultimately delivered exactly the same stuff in slightly different packaging… like the NOW Christmas Album (do you see what I did there?). After 15 years the annual festive best seller was given a dusting down, a spruce up and an influx of some 22 extra tracks. In keeping with The Best Christmas Album a few years before, a single disc just wouldn’t cut it anymore, and whilst this means an increase in great tracks from the 50s and 60s, it also means more tenuously connected tracks (Angels?), along with some truly bizarre cover versions to bring down the cost of licensing the more famous versions, as we will shortly see.
(From this point I’ll link to the official NOW site for tracklistings, or this is going to get very very very long)
Firstly, the cover. It’s dreadful. The giant floating Perspex letters in space had long been established as the NOW house style, so, I’m not sure what they were thinking branding the Christmas album with what looks like a Poundshop tree topper, and with the NOW logo banished, almost invisibly into the corner. This may go some way to explaining its relatively poor sales, but I would suggest the tracklisting helped also.
Of the new additions, no one can possibly argue with the inclusions of Dean Martin, Nat King Cole, The Jackson 5 and Brenda Lee. The Love Unlimited Orchestra’s It May Be Winter Outside is pushing things a bit, but I’ll let it slide, along with Frankie’s The Power of Love which pub bores will argue about til the cows come home; fact is, it’s not a Christmas song, even if the video did play up to its release date, but I’d miss it if it wasn’t here, mainly because it’s one of the best songs on offer. Walking in the Air seems a no-brainer as well, despite not exactly being a party tune, but then neither is Sinead O’Connor’s Silent Night which is almost as good (but not nearly as bone-chilling) as Simon and Garfunkel’s take on the carol (including THAT would have taken a very brave man). Tom Jones and Cerys Matthews Baby It’s Cold Outside had taken about 30 nanoseconds to become a Christmas mainstay, and in the process rejuvenated a long forgotten song for a new generation and even more cover versions in the following years.
The most bang up to date track is S Club 7’s Perfect Christmas which was mere days old when NOW Christmas was released, being one of the B-sides to Never Had a Dream Come True. Frankly this was good enough to be released on its own and but for the fact its big brother was chosen to be the official Children in Need single for 2000, and thus released in late November, they could have had a good run at that year’s Christmas number one. It’s not a classic, but it is pretty much what you expect an S Club Christmas single to sound like, and that ain’t too shabby.
https://www.youtube.com/watch?v=hCUit4tMHVg
Also bang up to date, but in hindsight ridiculously presumptuous, is Hannah Morris, whose version of When a Child is Born means poor old Johnny Mathis (and his amazing production) are jettisoned in favour of a flash in the pan teen sensation signed to Virgin on a one album deal. I’d never heard of her and any information about her seems to have been removed entirely from the internet. Fair play, she’s got a great voice for a 14 year old, but this is woeful stuff. The whole thing is slavered in church bells and ye olde Oirish charm. I’d include a link, but I can’t find one. Anywhere.
Robbie Williams’ anointed status in 2000 as the biggest solo artist going (and EMI golden boy) meant he had to be included, so we get Angels just because, that’s why, but also that single’s appalling B-side, Walk This Sleigh (younger readers may need to ask a grown up to help them find out what a B-side is, or rather was). Thankfully it isn’t in anyway an attempt to re-write the Aerosmith barnstormer with hilarious festive lyrics. It’s somehow worse than that. It probably set the template for a number of Christmas hits which followed which tried to repaint Christmas not in hues of white and blue, but in the beige and brown reality that most people experience but try to escape by listening to the likes of Wizzard and Cliff. For some reason Robbie sings most of it a scouse accent, slags off the Spice Girls (who at the time of the single’s release were Robbie’s biggest chart rivals) and whilst it’s clearly a dry run for Millenium, it also invokes the Muppets Manna-Manna just for the sake of being really annoying.
Amazingly it’s not even the worst track on the album. Other contenders include Billie Piper’s pointless, soul-less and emotionless version of Last Christmas which starts off rather effectively with the sound of Billie trapped in a blizzard and whispering to the apparition of her dead boyfriend who has just appeared to her as a vision, but then becomes the worst karaoke backing track of Last Christmas you’ve ever heard, combined with one of the most ‘sod it will this do’ vocal performances I think I’ve ever heard. It also proves what a dreadful song it can be in the wrong hands and, like most Christmas songs, should never be covered unless you do something really special with it (and no, I don’t mean Jimmy Eat World, or even Crazy Frog. Nor sadly do I even mean Whigfield). It was released in 1999 as the B-side to She Wants You if you’re at all interested.
Michael Ball’s version of Driving Home for Christmas is rather odd. Ball is a fine vocalist, but this song needs Chris Rea’s gravelly tones to best replicate the terrain of a bumper-to-bumper motorway on Christmas Eve. Interestingly, possibly, is the fact that Rea’s version wasn’t a big hit on initial release in 1988, only reaching number 53. It took a couple of Iceland campaigns, and then a re-release for the charity Shelter, to get the song to deserved status it has now. Thankfully not for this version though. State of the Heart (presumably some kind of in-house covers band) provide a suitably dreadful version of Please Come Home For Christmas (on later NOW Christmas’ they submit their inimitable take on Last Christmas, which puts Billie’s in a whole new light). This is the kind of toss that turns up in the background of Christmas specials of sitcoms that won’t fork out serious money for proper Christmas songs, and gives Christmas music a bad name.
But perhaps the greatest cover crime on offer comes from the Spice Girls. Now, whilst they had dominated the Christmas charts in the late 90s they hadn’t released an actual Christmas song. (Both 2 Become 1 and Goodbye do feature Christmas themed videos, ensuring annual dust offs by the music channels; the video for their second Christmas number one, Too Much, was slightly scuppered by having to promote the Spice World movie.) For Goodbye, the third of their hat trick of Christmas number ones, someone decided it was a good idea to desecrate one of the greatest Christmas songs of all time. Luckily being a B-side, and appearing on one of the lowest selling NOW Christmas albums, the fallout was minimal. Thank Christ, because their version of Christmas Wrapping is the stuff wars are made of. I’ll admit I don’t hate the arrangement, it’s suitably updated (i.e. it sounds ridiculously cheap and tacky and like it was recorded using Music 2000 on a PlayStation, which it probably was) but the whole thing stinks of a ’15 minutes of studio time left and we need another track for the 3 CD limited edition digipack edition with fold out poster (1 of 5 to collect)’. There’s the fact that Mel C is reduced to sounding as bored as she ever did whilst in The Girls; the fact Emma can’t pronounce “ending” properly; the fact they ‘hilariously’ update the lyrics to mention 24 hour garages and Tesco; the fact that three of them don’t appear to sing on it; the fact it’s a minute shorter (and seemingly cut off early); the fact that it has a billionth of the heart, soul and, let’s face it, brilliance of the original. So, once again The Waitresses miss out on well-deserved royalties from NOW simply to appease the manager of one of the labels biggest acts who had just split up anyway. Sorry, were on ‘hiatus’.
But what’s this? What’s THIS? Maybe the Spices’ isn’t the worst. I’ll let you decide if you think Ronan Keating’s oh-so-heartfelt cover of Fairytale of New York should take the crown. If you read my review of NOW 10 from way back when you’ll know exactly how I feel about this song, and I’ll be honest I’ve only ever listened to Ronan’s version all the way through once before. I’d heard about ‘that’ lyric change and was prepared for it, so what surprised me was how utterly fake the whole thing sounds. It’s like an American producer took the song and decided it needed to be a bit more Oirish, because Oirish is very big right now. Yes Ronan, I like your accent, but can you play it up a bit, it’s not quite hitting the numbers we’d like. We focus grouped it and decided we need more penny whistle, more wistfulness, less aggression apart from that bit you try it and it just sounds like you’ve sworn in front of your parents for the first time to try and show them how independent you are now but you’re actually a bit embarrassed by it all. You’ll notice I haven’t mentioned his accomplice in this, but that’s because no one ever remembers her, despite her being (and this was news to me) the lead singer of Clannad. Though no one’s sure if she’s called Maire or Moya.
Almost as a footnote, his Cliffness doubles up with Mistletoe and Wine, and as an added bonus his long-forgotten (even just a year later) Millenium Prayer, which would have been number one if Radio 1 had played it (*stifles guffaw*). This began a (kind of) tradition of including one or two tracks intended for New Years parties too, supposedly to ensure an extra week’s shelf life for the album. Later releases would include ABBA’s Happy New Year as standard, and various Auld Lang Syne’s would soon join it.
From fear of dulling your senses into submission like so many turkey sandwiches, I’ll pause here and allow you a breather.
It would be a further five years before NOW Christmas got a reboot, and in that time pop music changed, man. Just how this affected NOW Christmas, we’ll find out soon.
Note:
The original 1985 release features a note on the rear cover stating:
“A donation from the proceeds of sale of this record will be made to the NSPCC”
I’m not sure if this was a gesture that extended to the subsequent releases.
In 1987, for the first time since they had co-existed, NOW released its first compilation of the year in the Spring, leaving Hits 6 to take over for the summer, presumably because it gave NOW the opportunity to produce a selection containing no less than seven number ones, the most on a single release since their first collection. And we’re not just talking of fly-by-night chart toppers like Jack Your Body, or Everything I Own. There were HUGE number ones, that are still listened to and loved (by someone, surely) today like Take My Breath Away and The Final Countdown. Iconic, monster hits which etched themselves into the collective memories of generation after generation of music lovers. And love or hate them, these songs help to make NOW 9 one of the strongest collections so far in the series, providing a winning mix of great pop and iconic rock. The dance scene takes a backseat here (with a notable exception) as the UK fell in love with Soft Metal and rediscovered hair-rock.
But first, this cover. I had no idea what this was supposed to be. For years I thought it represented a photo album, or possibly a white wallet (it was the 80s, stranger things have happened). The inner gatefold confuses matters further by featuring a ring binder in the centre. Just what the flip is going on here? Then I saw the advert… oh dear.
“Your own personal Hits file…”
It’s a bloody Filofax! But of course they can’t say that as it’s a brand name, so instead, they have a little pop at their rival (probably). Only two albums in, and it looked like Quick on the Draw had dropped the ball already. But, I am looking at it from 25 years remove; I’m sure in 1987 this would have been at contemporary, and finger-on-the-pulse, as the shiny flying CD’s and liquid silver of NOW 8’s advertising. Personally, I think it’s pretty dreadful.
The peerless Reet Petite kicks things off in style, but sadly, it would signal a turn that pop in general would take over the next few years, thanks to the success of Levis use of classic tunes in their adverts. But before we get ahead of ourselves, despite what you may read on other websites, Reet Petite was never used in any such commercial for any product. Its rerelease was the result of an animated video, featuring a claymation Jackie Wilson, made for the song for an episode of the BBC Two arts series, Arena. The specially-commissioned video was such a success, and generated a renewed interest in the song, that it was rereleased, swiftly hitting number one in the process.
Carry On… Don’t Lose Your Head
NOW 9 features two other songs which had previously been hits, one of which, Ben E. King’s Stand By Me WAS used in a Levis advert, becoming the first, but certainly not the last, to be included on a NOW album on the back of the denim manufacturers’ campaigns. I’ve no idea why Hot Chocolate’s You Sexy Thing was remixed and rereleased in 1987, by the then ubiquitous Ben Liebrand, but that too appears here. Silentnight mattresses, my first thought, didn’t start using it until 2001. The remix is one of the worst I’ve ever heard. In fact, I’ve no idea why Liebrand was so popular at the end of the decade, as every song he touched ended up being ruined.
Most NOW albums from this point on would feature at least one old tune, that was dragged back into the charts on the back of an advert, or a film. In some cases this would also tie in with a Greatest Hits package (good news for the record company) and would often see songs from previous NOW albums appearing again (such as Simple Minds Alive and Kicking, or Hue and Cry’s Labour of Love) as we will see as we delve further through the albums.
For now though, our focus is fully on NOW 9. Mental as Anything, sadly, never fulfilled the promise of the wonderful Live It Up. Massive in their native Australia, they never travelled well, with this being their only breakout hit anywhere else in the world (it made the top ten almost everywhere). It still sounds wonderful today. Simply Red’s The Right Thing also sounds good (I hate to say). Something about Mick Hucknall just makes me think he’s a bit of a mucky character (a fact maybe not helped by tabloid revelations about his private life during the nineties), and every original song he sings seems to be about sex, like a red-haired Mancunian Prince, without the humour. The Right Thing is one of his more listenable songs, but it still has the whiff of slimy guy on the pull at the wine bar about it.
Not an accusation you could level at Erasure. Making their first appearance, with many more to come, Erasure managed to create a hybrid of Yazoo (Vince Clark’s former chart conquering outfit), Pet Shop Boys and the hi-energy dance of Bronski Beat, to create a wonderfully commercial slice of electro-pop which dominated the top ten for almost a decade. Sometimes, their first hit, was huge, but was kept off the top by The Final Countdown, of which more later. It, oddly, is one of several tracks on NOW 9 from the previous year (albeit, the tail end of 1986) when many of the acts, Erasure included, had released further songs. No chance of including a further song by Robbie Nevil though. His C’est la Vie was his only big UK hit (though the long-forgotten Dominoes would scrape the top 30 later in 1987), but it was a belter.
Surprisingly, It Doesn’t Have To Be That Way was The Blow Monkey’s only top ten hit (lead singer, Dr Robert would hit the top ten with Kim Mazelle on the criminally underrated Wait in 1989, one of the best songs on the 80s) but their jazz-pop noodlings (somewhere between ABC and Level 42, but a tad more pretentious) makes their sound quintessentially “87”, and it’s probably the most ‘of its time’ track on show here, at least until we get to side three.
Kids, this was NEVER acceptable in the 80s
The Housemartin’s Caravan of Love was the song that stopped Reet Petite from being Christmas number one, and would prove to be their sole chart-topper, and I think it’s often forgotten that it was a number one. Many people cite Reet Petite as being Christmas number one in 1986, but sadly not. Caravan of Love is nice, but not a patch on some of their other tunes (The People Who Grinned Themselves to Death remains their best for me) and is pretty inconsequential.
NOW 9 avoids a problem many of its predecessors have of trying to crowbar a collection of dance tunes onto one side. Perhaps because there were so few around in the period covered by NOW 9, we instead get a scattering of loosely defined dance tracks throughout sides two and three. There’s reggae from Boy George’s cover of Everything I Own (his first solo release which unfortunately did not lead to a particularly successful second coming) and, of course, there’s bloody UB40 again, this time with Rat In Mi Kitchen.
The Gap Band’s Big Fun, is not a particular favourite of mine, but I think it’s worth mentioning how closely it resembles a track of the same name by Inner City, which was released the next year (and turns up on NOW 13). None of the writers are credited on the Inner City track, which I think is unfortunate as, while it’s not a direct cover, it is certainly influencedby The Gap Band track. Maybe the fact it was so forgettable explains why.
Dance-pop kicks in with Five Star and Bananarama showcasing lesser known tracks. I swear I had never ever heard Trick of the Night by the Nana’s, their first track to really betray the sound of Stock, Aitken and Waterman while still retaining their earlier sound, particularly Cruel Summer. Included here in anticipation of being a hit, it failed to reach the top 30. Between these two we find Pepsi and Shirlie, who until recently had been backing up George and Andrew in Wham, but now found themselves unemployed. It’s a mystery why they never sustained their early success, as Heartache (the track included here) and Goodbye Stranger are both fantastic pop tunes, and they had the sexy image to go with the tunes. Sadly, it was not to be, and, according to Wikipedia at least, the last gig they had was singing backing vocals on Geri Halliwell’s Bag It Up!
The pop dance party is brought to a shuddering halt by Berlin’s Take My Breath Away. As I said at the start, it’s a truly iconic piece of 80s music, straddling soft rock and pop in a way only non-English European acts seemed to be able to do. I can add nothing to the discussion about this song other than I absolutely despise it to its very core, and I’d gladly have my ears surgically removed if it meant I’d never hear it again.
Side three presents the greatest mix of styles on the album, from Freddie Mercury’s torch song version of The Great Pretender (sung brilliantly, but let down by some cheap-sounding production, it proves Freddie alone is good, but it’s not Queen) through Stand By Me and into Curiosity Killed The Cat’s Down to Earth. Somehow this remains their biggest hit (equalled by a cover of Hang On In Their Baby in 1992), proving more popular than their better-known hits Misfit and Name and Number (“Hey, how you doin’? I’m sorry you can’t get through…”). I always found this track incredibly dull, and Ben Volpeliere-Pierrot to be indicative of a lot of what was wrong about late 80s pop. Like many other acts at the time, it seemed to be style over substance, working out your look and your back-story before thinking about the tunes. When earlier acts like ABC or Frankie did the same, they at least had the tunes to back it up. People like Curiosity, Johnny Hates Jazz, Breathe and the like never did, and were swiftly dumper-bound. Though Curiosity would continue to pop up, using another of their cat’s lives, throughout the 90s.
The Communards So Cold The Night is the oddest track on here, being a strange mix of middle eastern sounds (played on a synthesiser, natch) and Jimmy Somerville stretching his falsetto to the max. As a follow-up to Don’t Leave Me This Way, it was a nailed on top ten hit, but I wonder how many people actually liked it. NOW waste no opportunity to plug NOW 6 in their blurb, mentioning that it contained the original version of You Are My World, which had been remixed and rereleased in the wake of their new success.
We’re back in dance party mode next with two wildly different tracks. Jack Your Body was astonishing on first listen back in 1987, sounding like it had been transported through time from the next century. Lyric-less (beyond the repeated urge to “jack your body”, whatever that meant), amazingly, it reached number one despite not being played on Radio One, which seems outrageous looked back on today. What is Radio One there for if not to play pioneering, exciting music like this (or rather, as this was, in 1987)? It would be unthinkable today for such a track to slip under their radar. But it probably shows up the regime that was running the show back then, the Smashie and Nicey brigade so brilliantly sent up by Harry Enfield, and so ruthlessly sent down by Matthew Bannister. When you’ve got DJ’s who’d rather play Status Quo and Phil Collins, than scorching hot, bleeding edge stuff such as this, something was clearly very wrong.
These two ruthlessly led to the sacking of loads of old men from Radio 1. And they regret nothing. NOTHING!
Taffy, probably didn’t mind, declaring her love for her radio (her midnight radio), with a piece of candy floss dance-pop that had managed to escape my brain until I heard it again.
Nick Kamen is a name which will mean nothing unless you were around in the 80s, much as the names of Big Brother or X Factor winners only resonate with those who actually saw them in their triumphs. An Essex model who hit the big time after stripping to his boxers in a launderette (another success for Levis!) someone decided this boy could sing, and he found himself courted by none other than Madonna, and top hits and worldwide fame was inevitable. Though, you wouldn’t know this if you were British, as, his first single apart, he was derided and considered something of a joke. Each Time You Break My Heart, written by Madge, hit the top 5, but he would never scale such dizzy heights again in his homeland. In Europe, he was huge. Loving You Is Sweeter, a cover of a Four Tops single, hit number one in Italy, and a later hit I Promised Myself, went top ten everywhere, except in the UK. Maybe he was just too pretty. In retrospect, there’s a bit of a comparison with the stuttering munchkin Gareth Gates. Pretty boy, weak but not unpleasant voice, courted by large bosomed, sexually confident, ladies (Jordan in Gates’ case, though she never wrote a song for him… maybe that might have helped). The track is a surprisingly pleasant, but not earth-shattering diversion before the sheer oddness of a-ha’s Manhattan Skyline.
They had already shown that they were not adverse to tearing up the pop chart hit rulebook with things like Hunting High and Low, but this is from another level, seemingly three different songs all fighting each other with a cacophony of synths, strings, drum machines and perhaps Morten Harket’s finest vocal performance. I bet Radiohead used this as a template when they prepared Paranoid Android. I love it, though it’s not as good as I’ve Been Losing You, their great forgotten track.
Speaking of forgotten tracks, side four kicks off with a song that made me grin like a loon when I heard it again, and could be the finest gem this whole exercise has unearthed so far: Sonic Boom Boy by Westworld. An amazing mix of rockabilly, dance and pop, it’s everything that made music exciting in the 80s, at least if you were in your teens. Listening to it now, it’s strangely similar to Aztec Camera’s brilliant Good Morning Britain, from 1990. Westworld are another band who never achieved anything near their potential, with this being their only big hit. The follow up, Ba-Na-Na-Bam-Boo, is more rocky but has a horrible 80s production that is nowhere near as polished as Sonic Boom Boy, and barely made the top 40. Shame.
Sonic boom… a-boom boy
Rediscovering tracks like this is what this whole thing is about. I’ve been lucky so far, in finding at least one track on every album that I’d either never heard, or had forgotten about, that still sounds amazing today. But this is the best one so far.
Side four continues familiarly with Livin’ On A Prayer (the first of only a few Bon Jovi tracks in the series), Land of Confusion and The Final Countdown. Much as with Take My Breath Away these are all far too well-known to warrant too much attention here except to say, astonishingly, I think the Genesis track is the best of the three. Maybe the video helps.
Gary Moore continues to be, bafflingly, included on NOW albums, with Over The Hills And Far Away, not a track I was familiar with, to the point where I actually thought it was Big Country. It’s got a big, rousing chorus, but it’s not memorable except for the use of what would now be referred to as ‘that Riverdance sound’ but is, of course, a traditional Irish sound. Very rare at a time when anything Irish was considered dangerous in the minds of many Brits.
The Ward Brothers mean nothing to me. Cross That Bridge means nothing to me. It will mean nothing to you either. Somebody at NOW obviously thought quite a lot of it though, including the tune despite the fact it only reached number 32, and would ultimately prove to be their only dalliance with the charts. It’s an extremely bland, pop-rock tune, sounding like any number of other songs from the same period. This, no doubt, would have been the most skipped song on the album.
Thankfully, the final track, for once, is lovely, rather than a song that makes you want to slash your wrists, and forget all the great pop you’ve listened over the past two hours. The Pretenders’ Hymn to Her is a great showcase for Chrissie Hynde’s voice and, while it is yet another album-closing ballad, it at least has heart to it, and is not as ordinarily pointless as most ‘slow dance’ tunes which normally occupy the final track slot.
Overall, NOW 9’s line up is strong. Some artists may appear with lesser tracks than may be appreciated, but its hit list of seminal tracks is indisputable, as is the amount of variety. Rock is definitely the prevailing mood on this one, but a change was on the horizon, as evidenced by Jack Your Body, and the continuing rise of Stock, Aitken and Waterman.
Things were about to change for me to… the next NOW album, would be my ground zero.
For once, the video version contains all tracks from the accompanying album, with only one exception, for some reason substituting Gary Moore’s track for a different one.
As with the CD, it’s top heavy with tracks from the first two sides for some reason.
To talk about NOW 7, you have to have a copy to hand. And I don’t mean a digital copy, or a playlist made from the track listing. You have to have an actual physical copy that you can listen to at your disposal. There are two reasons for this, the second I’ll come onto later, but the first is because of a cheeky decision made in the song selection that would be lost if you only had the track listing to hand rather than actually hearing the album.
A friend recently told me that as a kid he had NOW 6 on tape, and when side one started with Queen’s One Vision, he was convinced the tape was being mangled in his cassette player. Well, I’m sure a similar problem occurred in teenage bedrooms across the country with NOW 7 following the unusual, but very welcome, decision to include the album version of Sledgehammer as side one, track one. You see, most people think Sledgehammer starts with that killer, loud, saxophone sting, because that’s how they would normally hear it on the radio, on VH1 or on some 80s compilation (a sting, incidentally, borrowed from John Coltrane’s Chronic Blues). But the song actually starts with around 30 seconds of barely audible synthesised shakuhachi flute, which no doubt prompted many to turn up their stereos, thinking there was nothing on their shiny new record, only to find when the sax did kick in they’d probably buggered their speakers and/or jumped back across the room in fright.
Sledgehammer, somehow, didn’t get to number one, but it’s probably the biggest track here, in terms of longevity. In fact, despite containing four number one’s (one of which, Lady in Red, hadn’t even reached the top when the album went to press) they are among the least well-remembered of the decade. Or in the case of Lady in Red, among the least well-liked. Many of the other tracks here are far more fondly remembered. You have to wonder about a nation which sends Spirit in the Sky to number one rather than Bananarama’s Venus.
Now 7 picks up where NOW 6 left off and is pretty much a carbon copy; for the most part it’s a solid pop compilation with an acceptable number of duffers and a disappointingly bland final, dance-orientated, side. There’s few outright classics but for the most part it’s impressively solid and would have satisfied the contemporary buyer.
Things take an early wobble after Sledgehammer, with the ubiquitous appearance from UB40, this time with the particularly dull, even by their standards, Sing Our Own Song. The light was going out on the Brummie boys, and this would be their last original top ten hit, relying for success for the rest of their careers on collections of karaoke cover versions to keep them out of the dole office. I believe they released Labour of Love Volume 62 last year.
Improvement comes next with Sly Fox’s Let’s Go All The Way. An odd combination of a former Parliament-Funkadelic member (Gary ‘Mud bone’ (eeew!) Cooper) and a Puerto Rican vocalist (Michael Camacho), brought together by a British producer to basically create a prototype boy band, with only two members. The idea of two coke-head New Yorkers singing songs about ‘going all the way’ to wet-knickered teenage girls should have been a licence to print money, but after the success of the first single they never again recaptured the brilliant cross-over potential that made this such a hit. It’s one of those songs that you’ll remember if you were there at the time, but looked at now it has all the hallmarks of an 80s cash-in. Which of course it was, and that’s why it was a hit, it sounds like everything else successful at the time, but all in one song.
Things continue to get better with Level 42 (a sentence I never saw myself writing when I was in my youth) and The Pet Shop Boys wonderful soundtrack to a million 80s documentary montages, Opportunities (Let’s Make Lots of Money). This was their first NOW appearance, but they would become reliable regulars for the next decade and a half. Pete Wiley’s Sinful! is a welcome addition to what is traditionally the pure pop side of a NOW album. His first single without the Mighty Wah, it’s no Story of the Blues, but it’s still a bit of a corker despite the horribly dated 80s production. he’s also got one of those voices I love: not flash, no messing about, just a bloke bellowing from the bottom of his very soul.
Then before we get to the odd but enjoyable Paranoimia (Art of Noise featuring Max Headroom!), there’s a problem, by the name of Stan Ridgeway. Well, I say he’s the problem, that may not be entirely fair, as he sounds like a genuinely talented and interesting guy. He’s worked with people like Stewart Copeland, Roger McGuinn, and even Frank Black, so he can’t be all bad. But, he sadly also wrote and recorded Camouflage. And it’s bloody awful. I hated it when I was kid (just as nobody’s Dad did) and I hate it even more in adulthood. I never understood (and still don’t) the 80s obsession with all things ‘Nam. There were the endless films, the songs (19, I Wanna be Your Drill Instructor), even a bloody magazine, Nam!, which built weekly into your own personal journal of the ‘Nam experience. It was inescapable. It’s been suggested that some people didn’t take kindly to Paul Hardcastle cut-and-pasting genuine Vietnam veteran interviews into a trendy dance track for 19, but to fair, for a lot of kids it was the first they’d ever heard about Vietnam (bar the introduction to The A Team, obviously) and they may have learnt more from it than any history lesson on the subject. But somehow, Camouflage gets away scot-free, and I’m not sure why.
Camouflage is the tale of a ghost (or zombie) soldier rescuing another who has been mortally wounded in battle in Vietnam. Chuck in a few racial references as well, and you’ve got yourself an honest to goodness flag-waving, patriotic winner. OK, so big hit in the States, I can accept, despite what my overturning stomach says, but top 5 in the UK? That’s just a bit odd.
Amazingly though, Camouflage isn’t the song I dislike the most on NOW 7. That accolade is reserved for Chris de Burgh, kicking off side two with the thoroughly unlikeable, and downright creepy, Lady in Red. “Unbelievably,” goes the blurb “this is Chris de Burgh’s first top 40 single”. Why was it unbelievable? He writes insipid, dull and creepy songs which no one likes. People pretend to like them, or buy them for people they think like his music. No one buys Chris de Burgh for themselves. The same goes for all those tedious ballads that hang around the charts like bad smells (Everything I Do, Love is All Around, My heart Will Go On), they are always bought for other people, who no doubt send them to the nearest charity shop when they split up with that person. No one chooses to listen to songs like that… ever.
The public are urged NOT to approach the man if they see him, and to alert their nearest police station immediately
Anyway, once he’s whispered his last, in one of the most unnerving fade outs in recorded history, side two gets good. Bowie’s Absolute Beginners is one of his all-time best (and another song you can’t believe wasn’t a number one), whilst Invisible Touch and All The Things She Said are listenable enough tracks from bands capable of better. Happy Hour is still brilliant (though The Housemartins best stuff was always less successful) and I amazed myself by enjoying Big Country’s Look Away. I never got Big Country as a young ‘un, but they’re attempt to create a truly unique, Scottish kind of rock is really interesting and it’s easy to see why they were so successful during this period.
One band who were very far from successful during this period was Furniture, who fill the “token left of centre slightly alternative track” slot. I’ll admit I knew very little about Furniture beyond this song. turns out they were the victim of record company shenanigans, and ultimately bankruptcy, internal differences and general bad luck. Brilliant Mind remains their only hit single (not another single or even an album made the top 75 despite gathering popularity) before they eventually split in 1990. Several members went on to form the more successful Transglobal Underground.
Call of the Wild closes out side two, one of the most forgettable tracks on any NOW album. Who was that by again?
The big guns are out for side three, with NOW licensing tracks from three of the Hits album’s stable, Wham, a-ha and Simply Red. Wham in particular was bit of a coup being as it was Wham’s farewell single (no concurrent Hits album was out at the time to snag the track for itself).To be fair, Edge of Heaven is a bit bland for a much-promoted final single; the previous release, I’m Your Man, is much better, and much better remembered. It’s certainly better remembered than Owen Paul, whose My Favourite Waste of Time may have been a massive top three hit, but it would prove to be his only hit. Apparently he gave up a promising football career (he was on Celtic’s books) after seeing the Sex Pistols, and decided to become a singer. He’s probably best known now for an embarrassing appearance on TV where he (and, to be fair, his band) completely failed to mime along to the track. Things like that can completely damage someone’s career, and so it was for Paul, who was seen performing backing vocals for Mike and the Mechanics.
Amazulu’s fun cover version Too Good To Be Forgotten still sounds good, and it makes a nice change to hear pop reggae sound by someone black for a change, rather than a nice middle-class boy.
And then we come to Spirit in the Sky. What is it about this bloody song, that whoever records it, it goes to number one? Three times by three different artists: Norman Greenbaum, Dr and the Medics and Gareth bloody Gates and the bloody Kumars. George Osborne could probably record it and hit the top. It seems the only version which didn’t get to number one was the best one, by Fuzzbox, which unfortunately was released around the same time as The Medics’ version. It never stood a chance.
Bananarama’s Venus is just pop genius, I don’t need to add anything about that. a-ha’s remix of Hunting High and Low is infinitely better than the version which appeared on the album of the same name, but it’s still a bit dreary, enlivened somewhat by some over-dramatic production on this single version. They were huge enough at the time to warrant inclusion if they just released a version of the alphabet, but this doesn’t show them in their best light. Holding Back the Years continued Simply Red’s run of hits, but it would be another five years before they had a top ten single with an original hit despite massive album success. I’m not a fan.
Which leaves one track on side three to discuss, and it’s a doozy. New Beginning by Bucks Fizz does not immediately get the blood pumping. Yes, for a year or two at the start of the decade, they were pop royalty, with a string of fun, pure pop hits, and a couple of number ones along the way. If you only know Making Your Mind Up or Land of Make Believe, you literally will not know what hits you when you hear New Beginning. It’s not perfect, but as one of those songs by a band desperate to change its image it’s right up there with U2’s The Fly or Duran Duran’s Notorious. Reportedly it took months to record, and cost quite a bit too, but the band were determined to try something grown up, as they saw it. It’s got a lush, rich production sound to it, rather than the then-omnipotent 80s synth sounds; whereas everyone seemed to be using drum machines, this sounds like it’s got proper drums on it. And not just one set either, a whole town full of drums. It also uses African influences, of a kind that would become de rigueur after Paul Simon made them commercial. It reached a very respectable number eight, their biggest hit for four years. Sadly, the accompanying album flopped (as did the subsequent singles) and the band fell into a spiral of holiday camps, coach crashes, splits, lawsuits and endorsing diet plans.
But wait! There is actually one more song to discuss on side three, though you wouldn’t know it from the track listing, which finishes with Simply Red. It’s also the other reason why you have to have a physical copy of NOW 7 lying around to properly review it. Curiously, the front cover of NOW 7, at least in its original release, featured a sticker on the front proclaiming that it contained a bonus track, one A Kind of Magic by Queen. Why they would keep a top three hit, one of the most popular songs of the year so far, as a bonus track is unclear. It features prominently in the TV ad as being on the album, but it is not listed anywhere. Many sources say it was a bonus track on ‘some’ copies of the album, but those same sources list it as being the final track on side three, so what constitutes it being a ‘bonus’? That normally suggests it was only on certain copies, or on a certain format, but it seems to have been on the cassette as well. It’s all a bit baffling, and maybe, dare I say it, suggests a last minute cock-up on someone’s part, that the song was never listed, but was always meant to be there?
So when is a bonus track NOT a bonus track?
Anyway, shall we dance?
When the Going Gets Tough is the oldest track on here, having been released in January (NOW 7 itself came out in August) but was bound to be included as it was number one for four weeks and one of the year’s biggest sellers. Today it’s considered something of an 80s classic despite being horrifically dated, but it’s not for me. I much prefer Get Out of My Dreams, but we’ll have to wait for NOW 11 for that one. Jaki Graham makes her third consecutive appearance, this time with the track she’s probably best known for, Set Me Free. It’s pretty good too, easily the best of her NOW appearances.
We then to three tracks so of their time, the only people who will have heard of them, let alone like them, would have had to have been avid chart listeners in 1986. Nu Shooz I Can’t Wait somehow managed to get to number two, though I’ve no idea how. It’s the sound of a wine bar distilled through a Roland 808 and onto vinyl. It’s dull, goes on forever and is thoroughly annoying.
The complete opposite is (Bang Zoom) Let’s Go Go. Now, I’m no scholar of rap music, and I’m sure there are those out there who will dismiss this as chart-friendly pop trash compared to what Run DMC and the like were doing in 1986, but as far as introducing rap to the masses this is near perfect (horrible synth Fred Astaire breakdown accepted). The Real Roxanne was a respected New York hip-hop MC, who was involved in some nonsense over answer records (like all that Fuck You business at the start of the 2000s) which I’ve got no idea about. It’s on the internet if you need to know more.
I’m sure you don’t want to know more about the incredibly ugly Lovebug Starski who for some reason thought the path to stardom involved recording a rap record based on a horror film released a decade before, and include loads of unfunny impressions of Boris Karloff and Bela Lugosi. Maybe it was the legacy left by Ghostbusters and Thriller, but forgetting that those songs were actually good.
Come on, who really thought this would make a good publicity shot?
Headlines and You and Me Tonight and just wisps of songs, stuck in the middle ground between the death of disco and the new emerging dance scene, which, to be fair, had yet to find a proper sound. Both are completely forgettable, by completely forgotten artists. We finish off with On My Own, a sugary ballad, that of course was a huge hit, lifted by Patti La Belle’s lovely voice, and Michael McDonald, an artist I can never listen to a straight face anymore since his contribution to the soundtrack for South Park: The Movie
And so, yet again, the album kind of dissipates in a puff of undistinguished guff. But at least you now know what a synthesised shakuhachi flute sounds like. It wasn’t what the advert had promised.
That does, however, answer my query for years about what the hell that was supposed to be on the cover. Obviously the influence of the Clothes Show, and fashion culture in general, was being felt even in the hallowed halls of NOW Towers. The ‘Feel the Quality’ tagline would be dropped after NOW 7 as would the design team who created it. But that wouldn’t be the only change for the NOW series. Christmas 1986 would see them renew their battle with Hits, and this time it would take place in the future! And the future was NOW.
The video version contained three tracks not featured on any NOW album (marked with #). Interesting that one of those tracks was by Culture Club, who just two years previously were one of Virgin records cash cows. They were obviously feeling they were not warranting the same kind of profile and promotion as before, or it was felt including them on NOW 7 would damage the sales of their current album.
Two further tracks (marked with *) would later appear on NOW 8.
Queen – A Kind of Magic
UB40 – Sing Our Own Song
Sly Fox – Let’s Go All the Way
Level 42 – Lessons in Love
Pet Shop Boys – Opportunities (Let’s Make Lots of Money)
Pete Wylie – Sinful!
Stan Ridgway – Camouflage
Art of Noise with Max Headroom – Paranoimia
Jermaine Stewart – We Don’t Have To Take Our Clothes Off*
Batman needs the Joker. Tottenham Hotspur need Arsenal. Jerry needs Tom. But I suspect NOW could have done without the bother of the Hits Album. Having seen EMI and Virgin come together to dominate the charts over Christmas 1983, and perhaps more importantly, repeating the success in the early months of 1984, it was perhaps inevitable that the other big boy record companies would think “we want some of that”. And so it was that two more of the major labels, WEA and CBS, joined forces to take NOW on, head on, for Christmas 1984. And, briefly, they would take over as top dog. But thanks to mismanagement, poor marketing and NOW upping its game, it would be a short-lived victory.
The Hits Album copied NOW’s template so slavishly it could be accused of plagiarism. The cover design is, for the 80s, relatively under-designed, with the slight whiff of a rush job. The giant capital lettered HITS in the centre tips a hat to the NOW brand, almost egging it on into a fight. The spiral background being the slightest concession to the swirly, garish design favoured by its rival. Yuppie minimalism seems to be the order of the day here, with the Monopoly style outer edge giving it to us straight: star photos, names and, unlike NOW , the song titles too. No messing here, they were so confident they were not going to leave anything to your imagination. You want the hits? Well you can have ’em: Thriller, Ghostbusters, Drive, I Feel for You,Freedom, Purple Rain… this was as strong a line-up as any NOW album, and probably bigger than all of theirs bar NOW 1. The back repeats the formula, but with a weird star shaped thing replacing the spiral, and the actual track listing taking centre-stage.
The gatefold inner apes NOW’s look to a tee (photo, mini bio on the song, album details and catalogue number), but because the layout is simpler, it allows space for a vital photo of the artists current album. This was bound to make things easier for lazy or stupid people in Woolworths the following Saturday when they wanted to buy Chicago’s Chicago 17 or Shakey’s Greatest Hits.
While I’m not going to go into too much detail here (after all this blog is about NOW not HITS!) it’s note worthy how Hits did differ from NOW in one area which probably went completely unnoticed by the buyers of each series. Due to the labels involved, there is an unavoidable bias towards American acts on the Hits albums. Now when those artists include Jacko, Prince and Madonna, you can’t really complain. But when you’re trying to persuade ‘the kids’ of the relative merits of The SOS Band, The Cars or Deneice Williams, it looks a bit more like filler, to make up those precious 32 top chart hits, which, incidentally would have been two more than NOW had had on an album up to that point. But with NOW 4, they decided to go for two more as well. Not that it helped.
Incidentally, I’ll just quickly quash a vicious rumour about NOW that has been repeated ad nauseum by lazy journalists over the years: the reason Madonna never appeared on NOW albums has got nothing to do with her being a huge megastar who wanted nothing to do with compilation albums, it’s simply that her record company didn’t want her to. She may have been able to appear on the first NOW with Holiday; Warners were happy to license other artists to the album, and Madonna was nowhere near big enough to throw her weight around about not wanting to appear on dirty old compilations. She obviously had no such qualms appearing on most of the first 10 Hits albums, and even on the first Monster Hits compilation, which I’ll come to later.
The Hits Album was released in direct competition with NOW 4, and trumped it in the number one stakes, racking up three (Freedom, Careless Whisper and I Feel For You) and just about every number two that got stuck behind Frankie Goes to Hollywood’s Two Tribes for nine weeks, including Hole in my Shoe by neil (sic) which looks very odd finishing off the album, following in the footsteps of such giants on side four as Van Halen, Meatloaf and Shakin’ Stevens.
The best track is obviously Kenny Loggins’ Footloose. By a mile.
Hits 2 followed quickly, in April 1985, possibly the reason why NOW refrained from releasing an Easter collection, and instead diverged into the first of a series of NOW Dance albums. (NOW 5 would eventually arrive in the summer.) It’s a very strong line-up again, featuring three massive chart toppers (I Wanna Know What Love Is, You Spin me Round, Easy Lover) and one that no one remembers (Jim Diamond’s I Should Have Known Better). There were other good tracks on there, too, with Kirsty MacColl’s excellent cover of Billy Bragg’s A New England, Prince’s 1999 and Close (to the Edit) from Frankie label mates, Art of Noise.
Maybe as a sign of the design chaos to come, there seems to be much confusion over the correct title of the release. It’s commonly referred to as The Hits Album 2, or simply Hits 2, but the spine refers to it as Hits 2 The Album… catchy.
Phil Collins appearance here, on Easy Lover, indicates a little tit-for-tat game that would happen a lot over the next few years, due to the fact that EMI/Virgin (NOW) and WEA/CBS (Hits) were not likely to license their own acts to the rival series, at least not when they were releasing albums at the same time. Every so often an opportunity would arise where an artist broke ranks to record something for another label. We saw how on NOW 4, they took advantage of a rogue Motown album to include a Michael Jackson song, and on Hits 2, Phil Collins duet with Philip Bailey appeared on Bailey’s label, CBS, so Hits were able to include it. Even if it hadn’t been a number one, it would probably still have been included just for the sake of including a track from one of the rival series’ artists.
Another example of this is the inclusion of The Pet Shop Boys on Hits 4. Although signed to EMI subsidiary, Parlophone, West End Girls had originally been released on CBS in 1984 when it had not been a hit. By 1986 it was a massive number one, and The Pets were big news. And no doubt CBS still held some rights. Odd that the Pet Shop Boys aren’t one of the featured acts named on the cover though. Hits would continue to be successful throughout the mid 80’s, relying on a dependable bunch of stalwarts (Madonna, Prince, Eurythmics, Paul Young) and a succession of huge number ones (The Power of Love, I Wanna Dance with Somebody, Eternal Flame). They would, like NOW, sometimes struggle to fill the quota, leading some truly odd appearances for people like ELO (the massive number 28 hit, Calling America… no, me neither), The The (the brilliant Infected on Hits 5 would, amazingly not be their only appearance) and The Jesus and Mary Chain (April Skies). The last two are great songs and you could argue it’s laudable that they were brought to a wider audience, but they just seem so out of place. Drive by The Cars would shamelessly appear on The Hits Album AND Hits 3 just a year later! Somehow, for reasons history does not record, the song made the top ten twice; number 5 in 1984 and number 4 in 1985. That doesn’t excuse its inclusion twice in such a short space of time.
Hits did often seem to be the slightly edgier cousin of NOW’s pure pop factory, but the fact is their respective track listings were probably interchangeable. Many ‘free agent’ artists not signed to one of the major labels would appear on both series’, sometimes if the albums were out at the same time, an artist would appear on both albums with different tracks (the same track by the same artist was rare, but not out of the question).
For me, what eventually did for Hits was, ultimately, having no faith in the strength of the content, leading to a series of horrendous marketing decisions which led to customer confusion, and eventually, apathy.
Just like NOW, Hits took a while to find an established look, or ‘brand’, and it’s arguable they never did. Ask old farts like me to describe a NOW cover, or the NOW logo, and most will have a stab at the balls (as it were) or the giant floating capital letters still in use today. Some might even mention the pig. Ask those same old farts about the Hits albums and you are likely to receive a shrug, or the kind of blank-faced look more commonly associated with my stupid cat.
My stupid cat
The first three Hits albums all used some form of giant letter and Monopoly board approach, which was very distinct and stood out. it also gave the feeling of being a bit brash, sure of itself and just a tad cocky. And when you’re featuring such luminaries as Strawberry Switchblade, Matt Bianco, or Frankie by Sister Sledge, six months after NOW had included it, cocky doesn’t sit too well. Also, by this point, NOW had employed a new design team and the artwork had more of a whiff of cryptic cigarette adverts about them, which to mid-80s teenagers was always going to appear much cooler than an album emblazoned with “As advertised on TV”, like the old K-Tel and Ronco albums used to.
To counter NOW’s new look, Hits 4 featured a Mondrian inspired elaborate ‘4’ on its cover. Truth be told, the style was probably more likely inspired by the then current Studio Line range of hair-gunk products, which also used Mondrian as a ripping-off point (as did a LOT of things in the 80s), but we’ll give them the befit of the doubt. With no NOW album in direct competition, Hits 4 has a strong line-up. I mean REALLY strong. Side one is as strong as NOW 6’s opening salvo, but it sustains the quality much better, only finally stumbling on side four, which still manages to include Kate Bush’s Hounds of Love (See the full track listing here.)
nowmusicfanblog.co.uk/wp-content/uploads/2013/04/The_Hits_Album_5.jpg”>Hits 5 featured a giant red die, of course, where all the sides have five on them. I’ve no idea what the thinking behind this was. It’s very silly. There was some continuity on the branding though, with the Hits strap at the top of the design retained from Hits 4. Hits 5 went head-to-head with NOW 8 at Christmas 1986, and would see Hits first CD compilation (it would be the start of NOW regularly releasing a CD as well, after the abortive NOW 4) and it fared badly in comparison.
Hits 6, potentially, hit on something unique and special with its spectrum of criss-crossing lines on the sleeve. Not as garish as the early NOW albums’ attempts to mimic Max Headroom or the horrible Paintbox graphics that used to appear on-screen on Top of the Pops. Although it’s not immediately representing a ‘6’, once you know that’s what it’s meant to be, it makes perfect sense. That, along with the more elegant ‘Hits Album’ rather than just ‘Hits’, should have set the series up in the style stakes. it’s simple, minimal, adaptable, everything a successful brand should be. So of course, they ditched it.
Maybe it was because Hits consistently came in second place that the parent labels, CBS and WEA, felt it was the designers who were letting the side down rather than the content. It must be very difficult for two of the world’s biggest record labels to admit that, maybe, they haven’t quite got as much good content as they would like to fill just 64 tracks a year over two compilation albums (Hits would never release more than two per year). If you, Joe Public, aren’t buying it, and are instead going for their rival, then it stands to reason that the designers are rubbish. Obviously.
So between Hits 4 and 8, the only design constant was the font used for the title (and even the title would change from Hits back to The Hits Album). Whilst this, in itself, shows a surprising continuity, the ‘Big Idea’ of each sleeve is so radically disparate and that title almost an afterthought) it’s no wonder the public could be confused that this was actually a series. the NOW balls was an instantly recognisable logo, so much so that they could have been placed in almost any scenario and people would still know this was a NOW album. Hits would never have that.
Hits 6 had seen the giant BMG record label join the fray. They, along with MCA, had made a shameless attempt to get on the compilation bandwagon with two Out Now! albums (I may try and analyse these at some point, if I can hold of them). The track listings may have been good, filling in many of the blanks left by both Hits and NOW, but clearly this was a cash-in rather than an attempt to launch a serious rival. It’s possible they simply wanted to test the water with a view to a potential link up with one of the rivals. BMG would add little to the table, beyond exclusivity for a few more artists, potentially making NOW’s job slightly harder, but by this point NOW had lassoed Polygram into their stable.
A giant 7, and an odd building block design for 8 continued to show that, frankly, Hits didn’t have a clue. Maybe the bosses were right, and the designers WERE clueless. It must have been frustrating to see album after album throwing away the promise that line-ups including Prince, George Michael, Madonna, a-ha (when they were still huge) were failing to top NOW. Hits 7 would feature such stone cold classics as Eric B and Rakim’s Paid in Full, I’ve Had the Time of My Life and Never Gonna Give You Up. But it also featured utterly forgettable one hit wonders from the likes of LaVert, Scarlet Fantastic, Desireless (which reached the dizzy heights of number 53, but their story continues below) and as well as a Ray Parker Jr song that ISN’T Ghostbusters! It’s this “throw enough mud and some will stick” approach that makes Hits seem cheaper and more ‘fly by night’ than NOW. NOW’s line ups always betray a certain amount of thought and preparation. Hits track listings generally work like this: All the big songs on Side one; maybe keep back a number one for side three; everything else in no particular order.
As an example, Hits 8 features Bros. Largely forgotten today, in the summer of 1988 they were the biggest thing around and were on their way to a massive Wembley appearance (topping the bill at a kind of one-day Glastonbury for screaming teenagers that you could get the tube home from) just months after their first single. I Owe You Nothing (ultimately their only number one) is easily the biggest track on Hits 8 and should open the album. It’s track 5, halfway through the first side. The album actually opens with Stay on These Roads, by a-ha, a top 5 hit, but not the hottest of ‘Hot Hits of Summer ’88’ advertised by the album cover. Hits 8 also featured Desireless again. I did say on Hits 7 that they were a one-hit wonder, with Voyage, Voyage. Well, that still stands because it’s the same bloody track (albeit in a very mildly remixed form, though it doesn’t say that on the track listing). Putting Drive on two on the first three Hits albums is one thing, but putting the same track on two consecutive releases? That suggests either incompetence or such a lack of respect for the punters it almost makes you glad the series would ultimately fail.
And failure was but a short step away, thanks to Christmas 1988, and Hits 9. Except it wasn’t Hits 9. Well, it was Hits 9 but it just didn’t say it was Hits 9. For some reason it was decided to drop the number, releasing it as simply The Hits Album, but the catalogue number confirms that this is in fact Hits 9 (if you are the sort of sad case who looks at album catalogue numbers and then writes blog posts about them). That horrible cover is a still from the dreadful, hugely irritating, and more importantly, cheap-looking, Bruno Brookes-narrated, TV commercial.
If this was their idea of a re-launch, or in modern parlance, a re-boot, of the series then it would turn out to be an utter disaster. there is zero brand recognition here, and going up against NOW 13 in the crucial Christmas market, this would prove utterly suicidal for the series. it didn’t help that the track listing was dreadful, with an over reliance on including tracks that were as up to date as possible, rather than what was necessarily popular (Yazz’ Stand Up For Your Love Rights is a great song, but The Only Way is Up was the earlier, massive hit, and found itself opening NOW 13). When big hits were included they seemed to be the wrong ones: Orinoco Flow and One Moment in Time may have been number ones, but would ‘the kids’ really want them on their Christmas double album of top chart hits from the year? And I don’t care how high in the charts Chris de Burgh got, he shouldn’t be anywhere near this album.
This insistence on being more ‘now’ than NOW may have also scuppered the chances of three of the labels’ artists in the Christmas charts. It’s extremely rare for Christmas songs to appear on Hits or NOW, but Hits 9 featured TWO songs released specifically for the ’88 Christmas chart, and another which was in the running. One of these was a genuine contender for the Christmas number one, Bros’ Cat Among the Pigeons. It’s traditional for the biggest act of the year to make a play for the festive top spot, and they rarely achieve it, often being humiliated by a kids TV character or some cloying novelty song championed by a DJ who sees it as his duty to “inject some fun into Christmas”. Bros’ single (a double A-side with an unlistenable version of Silent Night) had been released just a week before The Hits Album, so surely some kids who would have bought the single thought, sod that, I’ll get Hits 9 instead and get that other pant-wetting teenage tune of ’88, Angry Anderson’s Suddenly, the soundtrack to Kylie and Jason’s wedding in Neighbours, which was also vying for the Christmas number one!
Another Christmas casualty included on the album was Chris Rea. Driving Home for Christmas is now, rightly, regarded as a Christmas classic. But back then it failed to even make the top 40. With all these festive tunes gathered on one album, it’s no wonder everyone went out and bought Mistletoe and Wine instead. Yes, Hits 9, or whatever you want to call yourself, I blame YOU for Cliff’s Christmas onslaught.
As a final indignity, Hits 9 never came close to even threatening NOW 13, only reaching a dismal number 5 (all previous Hits had reached at least number two). It would also be the last to compete in the ‘proper’ album charts, as from January 1989, compilation albums were siphoned off into their own chart.
June 1989 would see the swansong of the series in this form, with the release of Hits 10. The spectrum design from Hits 6 was regenerated, cleverly re-worked into a record design which also doubled as a 10. It’s great, and shows the possibilities there could have been had there been more faith in the original idea. The collection is a typically hit and miss affair with some absolutely huge hits (Eternal Flame, Sweet Child of Mine), massive flops (Luther Vandross’ Come Back, anyone?) and some forgotten gems (Robert Howard and Kim Mazelle’s Wait, Alyson Williams’ Sleep Talk). The reliance on current hits again results a generally dreary collection over all with the likes of Mike and the Mechanics’ The Living Years and 1927’s That’s When I Think of You prompting the fast forward button. It does however, feature The The and Pop Will Eat Itself back-to-back, so it’s not a total bust.
What was a bust though, was the series. Hits 10 managed an impressive six weeks at the top of the compilation chart, going platinum, much better than its predecessor, and not too shabby considering its release two months before the school summer holidays. Despite this, another re-vamp was in the offing. It would appear NOW was just too big, and too trusted a brand to be taken on in this manner. Hits had been number two pretty much since day one (but for the brief moment of glory with the first release) and for these boys number two just wasn’t good enough. Getting to number one would, however, remain out of their reach, though it wouldn’t stop them trying.
For Christmas 1989, they would take a leaf from NOW’s book and adopt a cool animal as their ambassador. A new direction was needed to take them forward into the new decade, and quickly… make it snappy.
NOW! continued its first full year in the summer of 1984, with the release of NOW 3. And it’s a porker! It’s the pig one! Compilations don’t get much pigger than this! It’s so big I may need a ham with this review.
Sorry, I’ll stop being silly now.
It’s just that the pig made his triumphant debut as a cover star, advert leading man (voiced, of course, by Brian Glover) and general ‘face’ of NOW! As we’ve already seen, the pig has an important role to play in the glorious history of NOW!, but it’s still a bit… odd. There’s no obvious connection between a walking bacon sandwich and pop music. Maybe someone at the design agency thought it was a nice way to honour the origins of the name (see here). Maybe someone over a lunchtime beer thought it was hilarious to put sunglasses on a pig. Google “pig sunglasses” and you’ll see a great number of the world’s population think it still is. For whatever reason, the pig was here, and for a while, he would remain. Though he would remain in the subconcious of a great many pop fans for a lot longer.
Mark Goodier: The Yorkshire Years
Definitely not odd is the first appearance of the ‘classic’ NOW! logo. I say classic in inverted commas deliberately because it’s really only classic for anyone who remembers the albums from 3 to 17 in the series. To be fair, 15 albums using the same logo not only shows tremendous faith in the brand, but also the ingenuity of the various designers who would work on the series.
After the legendary balls logo (and an almost suicidal rebrand at NOW 18, which we’ll come to in due course) NOW! has relied on the other classic design of bloody big blocky text in some abstract landscape. It works, otherwise they wouldn’t have continued with it for over 20 years. But back in the 80s, bright colours and lightning bolts were where it was at.
Red, blue, green balls, Impact font (a design classic, if one that’s sadly overused) and a yellow lightning bolt. For my generation it’s as iconic as the Coke ribbon, the Nike swoosh or the Apple…er…apple. Within the design, ‘NOW’ remains the focus, with ‘Music’ secondary but still important. I think it’s clear, and the spines of the albums back this up, that at this point, the marketers were happy for us to approximate the unwieldy full title to the more compact ‘Now Music’. The public, of course, would soon have their own ideas in due course.
Released at the end of July, just as the school summer holidays kicked off, natch, NOW 3 would have an extra month of chart hits to plunder over its sadly disappointing predecessor. Although only containing 3 number ones, it’s a significantly stronger line-up, and don’t forget, had Two Tribes not dominated the top spot for an astonishing nine weeks (!), there could have been a few more chart toppers to choose from (though as many of the number two’s from the period later turned up on the first Hits Album later in the year, maybe the rival record companies were a bit more reluctant to license their hits to the NOW! boys, despite appearances here for some of those same labels’ hottest artists like Wham and Howard Jones).
Even given that, the track listing, at least for the first half is top drawer, and chock-a-block with winners, kicking off with the biggest players in town at the time, Duran Duran. Amazingly, in hindsight, The Reflex was only the Durans 2nd number one, and it would be their last too. Sales were no doubt helped by the fact the single version was massively re-worked from the version on their album, Seven and the Ragged Tiger, from which this was the third single. It is brilliant though. Also benefitting from new versions was Frankie Goes to Hollywood, with Two Tribes being released in about 4,675 different formats and remixes, which no doubt helped it squat in the top spot for so long (its predecessor, Relax, would later join it by returning up the charts to number two). The third number one, and along with the Durans and Frankie, vying for the title of chart kings at the time, was Wham’s Wake Me Up Before You Go-Go, kicking off Side Four. When you factor in seminal tracks from Queen, Bananarama, Nik Kershaw and Tina Turner, this is getting on for one of the strongest line-ups in the series. And Ashley Abram does a brilliant job compiling it too, keeping the mood up for the first half of each side, before slowly mellowing out towards the end. Look at the track listing at the end and you’ll see, only a master of his craft could get you seamlessly from The Reflex to Against All Odds before you’ve even noticed. This is textbook stuff, and this style would continue through the series.
Calm yourselves, ladies
Added to this is the fact that there’s no attempt at a themed side this time out. Everything is in the mix, but perfectly pieced together: who would have thought Sister Sledge would sit so comfortably between the synth noodlings of Nik Kershaw and OMD, or that The Weather Girls would be so cosy next to (whisper it) Gary Glitter. Or that the frankly bizarre (in NOW! terms) Dr Mabuse by Propaganda would be included at all.
Now, I have nothing against avant-garde German synth acts, but this is perhaps the strangest thing to ever appear on a NOW! album. Looked at from a modern perspective it makes little sense: the track had made the charts months before, so was not included in the anticipation of it being a breakout hit; it was not Propaganda’s biggest hit either, that honour falling to the much-more chart friendly Duel, which oddly didn’t make the cut for NOW 5 a year later .(If there was any justice it would have been a massive hit too, but their label, ZTT, were using their meagre promotional resources for the unexpected success of Frankie Goes to Hollywood.) Don’t get me wrong, I think it’s great that more esoteric stuff like this did make it onto the albums, and this is probably the best example of a decent tune that didn’t make the grade chart-wise, but was still considered worthy of inclusion. This must have been a personal choice for someone…
Also filed in the ‘Huh?’ category, and conveniently finishing off the final side, we find the aforementioned Mr Gadd, with the dreadful Dance Me Up, sounding like a poppier version of Public Image Limited (his only NOW! appearance beyond a sampled appearance on Doctorin’ the Tardis on NOW 12), some rather painful, Dutch white reggae courtesy of one hit wonders, The Art Company (real name, the slightly more unwieldy, VOF de Kunst, and yes I checked the spelling there). There’s a brief respite with one of Madness’ serious tracks (and therefore one of their least successful), their ode to London’s homeless, One Better Day, before finishing up with Japan lead man David Sylvian’s first solo single (in credit at least), Red Guitar. It’s a lovely, smoky, 80s jazz tune completely out of place with anything else on the album. And like Propaganda, it seems a slightly off-kilter inclusion.
David Sylvian: niiiice
In this respect NOW 3 does a much better job of balancing the massive chart hits with the slightly more left-field choices. It’s also probably the first album in the series to truly know its target market: kids and teenagers. Every self-respecting pop fan is going to welcome Duran Duran, Wham and Nik Kershaw into their record collection. The cooler kids will be happy to proclaim that they’ve also loved the post-Kraftwerk Kraut-Synth (I just made that up, but I think I might stick a copyright label on it) and the jazz stylings of former New Romantics.
Dad rock is kept to a bare minimum, the initial stirrings of rap get a look in, good and bad reggae pop up, and, interestingly, British music dominates. If there’s an over-riding feel it’s of Roland synths and those god-awful electronic drums. It is definitely a snapshot of a moment, but thankfully it was a pretty good moment. And the public agreed, keeping NOW 3 at number for a staggering 8 weeks, long after the summer holidays had given way autumn. This was a record that would never be topped by a NOW! album while they were still permitted on the regular chart (they would be turfed out to a ‘Compilation Top 20’ after NOW 13). They didn’t call it “The Pig One” for nothing…
While we’re on the subject of myth debunking, here’s another: NOW do not re-release the Christmas album every year, and add one track to the tracklisting to get you to buy it again. That would be silly, and not very cost effective. But mostly silly. The album (in its most recent incarnations) is certainly re-issued every year but the tracklisting has only changed nine times in the 30 years since the original release, and all of those changes have occurred since 2000. (Wikipedia states that the original album was reissued in 1986 missing the Queen track, but I haven’t been able to verify this and every copy available on eBay and Discogs seems to have the track present and correct. The first CD issue, also from 1986, is missing the Greg Lake and John Lennon tracks for some reason, but the Queen track is on it, so it would appear odd for it to be taken off of the vinyl and cassette. The track has, however, never appeared on any subsequent new release.)
Hits 5 featured a giant red die, of course, where all the sides have five on them. I’ve no idea what the thinking behind this was. It’s very silly. There was some continuity on the branding though, with the Hits strap at the top of the design retained from Hits 4. Hits 5 went head-to-head with NOW 8 at Christmas 1986, and would see Hits first CD compilation (it would be the start of NOW regularly releasing a CD as well, after the abortive NOW 4) and it fared badly in comparison.
