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A personal journey through 40 years of Now! and beyond.

Year: 2013

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Now That’s What I Call Music 9 – Taking your breath away
Now Albums

Now That’s What I Call Music 9 – Taking your breath away

by ntwicmApril 14, 2013March 3, 2014

In 1987, for the first time since they had co-existed, NOW released its first compilation of the year in the Spring, leaving Hits 6 to take over for the summer, presumably because it gave NOW…

The Curious Case of NOW ’86
Other Now Albums

The Curious Case of NOW ’86

by ntwicmApril 10, 2013March 3, 2014

End of year compilations were not NOW's style. They tried it once before, using NOW 4 as a way of hoodwinking the public into buying a compilation that had only a passing resemblance to the…

Now That’s What I Call Music 8 – Not perfect, but perfect for you
Now Albums

Now That’s What I Call Music 8 – Not perfect, but perfect for you

by ntwicmApril 9, 2013March 3, 2014

Welcome to the future! For Christmas 1986, NOW would deliver a lovely shiny package for its fans, because the future is always shiny, isn't it? NOW 8 is fit to burst with number ones, top…

Now That’s What I Call Music 7 – Let’s make lots of money
Now Albums

Now That’s What I Call Music 7 – Let’s make lots of money

by ntwicmApril 5, 2013July 1, 2014

  To talk about NOW 7, you have to have a copy to hand. And I don't mean a digital copy, or a playlist made from the track listing. You have to have an actual…

The Hits Albums 1-10 – Two tribes go to war
The Hits Albums

The Hits Albums 1-10 – Two tribes go to war

by ntwicmApril 2, 2013March 3, 2014

Batman needs the Joker. Tottenham Hotspur need Arsenal. Jerry needs Tom. But I suspect NOW could have done without the bother of the Hits Album. Having seen EMI and Virgin come together to dominate the…

Now That’s What I Call Music 6 – Re-election day
Now Albums

Now That’s What I Call Music 6 – Re-election day

by ntwicmMarch 31, 2013March 3, 2014

Christmas 1985 would see NOW reclaim its crown, in some style. Not only did NOW 6 indicate a return to form, but they also had the trump card of the Now Christmas Album. I’ll discuss…

Now That’s What I Call Music 5 – Harold Faltermeyer is 5 foot 11 inches tall
Now Albums

Now That’s What I Call Music 5 – Harold Faltermeyer is 5 foot 11 inches tall

by ntwicmMarch 26, 2013March 3, 2014

After losing Christmas 1984 to The Hits Album, NOW! took a short sabbatical in the new year. Clearly they were no longer the only game in town and things were going to have to change.…

Now That’s What I Call Music 4 – Hello, is it twee you’re looking for?
Now Albums

Now That’s What I Call Music 4 – Hello, is it twee you’re looking for?

by ntwicmMarch 24, 2013March 3, 2014

Whilst NOW 3 may have given us the wonderful NOW! balls logo, it also gave us another, less welcome taste of 80s design: wacky, wavy neon lines. So 80s, so Max Headroom, so The Roxy,…

Now! That’s What I Call Music 3 – Can U Pig It?
Now Albums

Now! That’s What I Call Music 3 – Can U Pig It?

by ntwicmMarch 20, 2013March 3, 2014

  NOW! continued its first full year in the summer of 1984, with the release of NOW 3. And it's a porker! It's the pig one! Compilations don't get much pigger than this! It's so…

Now! That’s What I Call Music II – More, more, more
Now Albums

Now! That’s What I Call Music II – More, more, more

by ntwicmMarch 15, 2013March 3, 2014

Almost four months to the day since it had crashed its way through the charts and teenage bedrooms of the UK, NOW! would launch a second onslaught on the nation. And whilst at first glance…

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